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Bluesky CEO Jay Grabermade a splashat SXSW last week , showing up at her keynote event in a T - shirt that subtly poked fun at Meta founder Mark Zuckerberg . Or , at least it seemed like it was subtle . But so many people take account the jab that users convert Bluesky to multiply and sell Graber ’s shirt — even though it was an esoteric Romance language citation write in fatal ink on black cloth .
Rose Wang , Bluesky ’s COO , order that the caller made more money in one mean solar day of T - shirt sales than in two years of selling custom domains .
“ That ’s it . Pivoting to a tshirt caller … ” shewrotein a facetious post on Bluesky .
The shirts , which Bluesky issellingfor $ 40 , are a rebutter to a shirt that Zuckerbergdesigned and woreat an outcome last year . His shirt declared , Aut Zuck aut nihil , which means “ Zuck or nothing . ” Zuckerberg is reference the Latin phraseAut Caesar aut nihil , drawing a verbatim parallel between the controversial Romanic dictator and himself .
Graber ’s shirt saysMundus sine Caesaribus , or , “ a public without Caesars . ”
Zuckerberg has long shown an interest group in the papist empire — the papist conglomerate ishis own “ papistic empire ” — and perhaps he run across parallels between Julius Caesar and himself . Like Caesar , Zuckerberg is both sinewy and dissentious , but it takes a draw of hubris to liken yourself to one of the most controversial political figures in world story .
Graber ’s fans — or , perhaps , Zuckerberg ’s haters — liked the shirt so much that Blueskyalmost immediatelysold out of its first printing of the shirt . On Tuesday , the fellowship reopened its Shopify page for orders , which will delay candid for a week . As Wang said , the ship’s company made more money in one sidereal day selling shirt than it did in two age of custom domain sales .
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Impressive as it seems , Bluesky did n’t push itsdomain salesvery intemperately , Wang told TechCrunch . knowledge base sales make sense for Bluesky , since users can flex domains they own into their social hold , but the ability to buy domains was never even integrate into the Bluesky app .
If Bluesky’sother monetization ideasdon’t oeuvre out , then maybe it ’s fourth dimension for these coders to swivel to pert way design .
