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Bluesky , the social web and X competitor , has been benefiting from a surge of departures from the Elon Musk - possess app formerly get it on as Twitter . Today , Bluesky has hit a major milestone : it’stopped 20 million users . What ’s more , new datum indicates the app ’s speedy ontogeny is see it shut down the gap with another prominent X competition , Instagram Threads , across metrics like everyday active users and website visits .
Bluesky ’s exploiter root word is still much smaller than Threads , which recently reportednorth of 275 million monthly participating users . However , if Bluesky ’s current rate of maturation entertain up , it could catch up with Threads in time , grocery intelligence firmSimilarwebbelieves .
Its data indicate that yarn had five time more daily active users ( DAUs ) than Bluesky forrader of the U.S. elections , but onNovember 15 , a peak mean solar day of activeness for Bluesky , Threads ’ lead over Bluesky had been reduce to just 1.5x in the U.S. ( Daily active users include the mobile apps on iOS and Android , not website visitors . )
Instagram head Adam MosserideniedSimilarweb ’s data is accurate , but Meta does not deal DAUs .
The Musk - owned app X remain dominant , though , with a U.S. daily active user count that ’s more than 10 meter larger than Bluesky at present .
The house ’s data point also show that Bluesky overtook Threads in casual website sojourn in both the U.S. and the U.K. , which signals strong interest from likely new drug user . Globally , daily website visit on Bluesky have n’t yet surpassed Threads , but it ’s issue forth very skinny as of mid - November .
Adoption of the Bluesky roving app is produce , as well , Similarweb reports . After the election and through November 15 , usage of Bluesky ’s app in the U.S. produce 519 % compared with the first 10 months of the year , it pronounce . The U.K. also saw a spike , with usage up by 352 % .
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On the U.S. App Store , Bluesky became the No . 1 app on November 13 and has not lose its spot since , according to app intelligence activity providerAppfigures . That put it ahead of Threads ( No . 4 ) and X ( No . 41 ) . The App Store ’s chart reward a combining of the number of installs and the step of those installs , alongside other metric function , so this bump also has to do with Bluesky ’s rate of outgrowth , not just the sheer number of app downloads alone .
Globally ( on Android devices ) , Bluesky app usage is up more than 360 % from where it was in the first half of the year , the firm say . The pattern here expect dissimilar , as the inflow of Brazilian drug user during the time whenX was ban in Brazilled Bluesky ’s daily active user on Android to skyrocket temporarily . ( When the Brazilban abstract , some may have reelect to X , the data point also suggests . )
Given that Bluesky onlyopened its door to the world in Februaryafter a longer invite - only full point , its ontogenesis has been remarkable . Bluesky has more than doubled its exploiter base since September when the internet had over 9 million user . Shortly after the U.S. presidential election , the app began gain roughly100,000 user per day , but that pace soon increase as the ship’s company announce on November 12 that it hadaddeda million user over the preceding calendar week . By November 13 , Bluesky hit its last big milestoneof 15 million user .
While Elon Musk ’s use of X to campaign for President - elect Donald Trump is sure fueling some of the divergence , other Bluesky entrant may have resolve to give X over other change , like its decisiveness tochange how the obstruct feature worksor its new policy that allows it tosell exploiter data to AI companiesfor preparation purposes .
Updated to include Adam Mosseri ’s self-renunciation .
