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Maju Kuruvilla , wholeft the CEO role of controversial one - fall into place checkout counter startup Bolt last yr , is back . He ’s launch his own inauguration , center on a different job for online shopper : what he calls “ baulk - in . ”
When you press an advertizement for something like a T - shirt , the experience afterward can find a little clunky . The website you land on might not even have the product you clicked on to begin with . That causes many shopper to bounce back , hurting conversion rates , Kuruvilla told TechCrunch .
Kuruvilla desire to change that with AI . His new startup , Spangle AI , creates customs duty landing Page for shopper found on what they look for for or clicked on . It sells to major retailer look to well monetise their traffic and is power by an AI model foretell ProductGPT that decodes client interaction .
Based in Seattle , Spangle AI raise a $ 6 million seed round last yr , it told TechCrunch . Its investor include Seattle - found Madrona Ventures and Streamlined Ventures , which is in Silicon Valley .
Spangle AI join a host of other due east - Commerce Department startups who sell AI to customize on-line shopping experiences and ameliorate conversion . Vancouver , B.C.,-based Unbounce , which sell no - codification landing Page , raised almost $ 40 million in 2020while Dubai - basedQeen . AIraised $ 10 millionearlier this monthfor its smart shopping helper .
It ’s still betimes in Spangle AI ’s journey , but the inauguration take to be see promising signs from its product , which has boosted conversion rates by 51 % in early testing . Armed with its product and these case studies , Spangle AI says it will now focus mostly on sales .
Kuruvilla was Bolt ’s CEO for two years and previously act for almost eight eld at Amazon . He replaced Bolt ’s outspoken co - father Ryan Breslow in 2022 afterBreslow ’s fiery Twitter tiradeagainst Y Combinator .
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That did n’t end the drama for Breslow , though , after he wassued by Bolt investorsover a $ 30 million personal loanword he take out of Bolt . Breslow hassince return as CEO , defend the loanas a vote of confidence in Bolt , andannouncedthat Bolt ’s legal troubles are over .
Kuruvilla , who jokingly announced on X that he had “ one - suction stop checked out ” from Bolt when he leave last year , is looking before . “ I just bed e - DoC and I do it solving hard problems , ” he told TechCrunch .
