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For calendar month , rumors persisted that Google , and perhaps others , were interested in buy HubSpot , a Boston - based CRM and marketing software program caller . HubSpot ’s market place ceiling ballooned as the rumors persisted , finally contact over $ 30 billion . But this workweek , Bloomberg might have in the end put an end to the madness when it report that the partieshad parted ways without an agreement . Several Boston - expanse investors were glad to see the company remain independent .

Aswe wrote in April , the deal did n’t seem to make horse sense . For starters , that food market jacket would mean that Google would be devote in the same ballpark for HubSpot thatSalesforce paid for Slack , a sight that was deserving almost $ 28 billion . If they pay a multiple over the elevation market cap , it would have been even more . Considering that the biggest heap the fellowship ever made was $ 12.5 billion , grease one’s palms HubSpot was going to be substantially outside Google ’s M&A consolation zona .

What ’s more , Google Cloud , which would benefit from such a sales agreement , is firm focused on the endeavor , and HubSpot is focused on SMBs . That ’s a braggart reason the rumors never supply up for Brent Leary , founder and primary psychoanalyst at CRM Essentials . “ A conversation I had at the end of last year with HubSpot co - beginner and CTO Dharmesh Shah keep replaying in my psyche . He pronounce the company remained laser focus on the SMB outer space with no program of strike up market to vie in the go-ahead , ” Leary told TechCrunch . When commingle with the terms shred , he never saw it as a potential coupling , he said .

Perhaps it was all part of a banker ’s fever dream , feeding the hearsay pulverization to keep the musical theme alive and maybe drive up the stock Mary Leontyne Price . Perhaps it ’s not surprising thatthe stock dropped 12%after Bloomberg published its story .

But HubSpot has been at the center of the Boston inauguration scene since its introduction in 2006 . It is an example of a inauguration that come out of MIT before produce , scaling , lead public and building a solid business . In its last earnings reputation , the company reported taxation of $ 617.4 million , up 23 % over the prior yr . Even with the late drop cloth in store market value , it still had a grocery store cap of $ 25 billion on Thursday .

“ HubSpot has been a great linchpin in the Boston ecosystem , spin out a peck of startup and driving a mountain of activity in the local tech scene , so I ’m happy to see them stay independent and continue down that path , ” said Rob May , a four - time founder and angel investor based in Boston , whose previous startup is BrandGuard.ai , a tool for building generative AI guardrails .

Greg Dracon , a pardner at .406 Ventures , say it ’s ultimately a adept thing for Boston . “ While inauspicious for shareholders hope to capitalize on a potential soda pop , Google already has a large presence in the region , so retaining an independent [ $ 25 billion to $ 30 billion ] market hood company has many advantages for the Boston ecosystem , ” Dracon told TechCrunch .

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Lily Lyman , worldwide partner at Underscore VC , said she is n’t surprised the talks break out down , but a successful cut-rate sale could have had a negative impact on the Boston ecosystem , at least for the short term . “ In the near full term ( next one to three years ) , I opine the acquisition would have been a net negative for the ecosystem , as it would have led to a period where innovation and cultivating with child talent would have stalled as the society dealt with regulatory concerns , potential substructure migration over to Google Cloud infra from AWS and Gemini from OpenAI and other distractions associate to the deal , ” Lyman said .

But she points out that eventually , it ’s potential that some of those employee would have get down company of their own . “ Had it gone through , in the longer term it could have been salutary for the startup ecosystem here in Boston , as we might have finally see an hejira of great endowment that would depart and start a next propagation of bang-up startups . ”

disregardless , assuming the rumor of Google ’s interest were on-key , it appears the dramatic play is over and HubSpot remains a standalone company . “ The good news is that Hubspot is a healthy company that continue to grow and innovate . As long as it can continue to pull great endowment in this next chapter , it can continue to be a brawny personnel in the Boston ecosystem , ” Lyman said .