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Canva , the design weapons platform , is increase terms steeply for some client . And it ’s blaming the move in part on reproductive AI .

On an individual user basis , Canva Teams prices are now $ 100 per soul , or $ 10 a month per individual , with a minimum of three people required for a Teams design . Those prices were quietly changed earlier this yr for unexampled customers , but now the companionship is changing the price for customers who ’d antecedently paid a lower monetary value .

The monetary value change do n’t apply to Canva ’s Pro or Enterprise tiers .

In a statement to TechCrunch , a Canva spokesperson reassert the Modern damage points and pointed to the company ’s grow rooms of generative AI tools — includingMagic Studio — as a reason for the adjustment . They also take note that some of Canva ’s customer had been locked into low prices that Canva no longer extend ; Canva quietly changed its team pricing earlier this year to $ 10 per month for each user .

“ Our original pricing reflect the former degree of this production and has remained unchanged for the last four years , ” the spokesperson said . “ We ’re now update the cost for customers on this older plan to reflect our spread out product experience . ”

Canva price increase is one of the biggest growth I have ever seen YoY.pic.twitter.com/8MOEYMcRm3

Canva ’s monetary value hikes , which comeas the fellowship fix for an initial offering , have n’t been well incur , unsurprisingly . Users exact picky issue with the fact that Canva communicate the changes through customer emails alternatively of publicly , as it has in the past .

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The Modern pricing is a going from Canva ’s root as an affordable choice to design software system like Adobe ’s . It may also be a reflexion of the startup growing too promptly , too fast ; in March , Canva acquired U.K.-based graphic intention software package firm Serif for ~$380 million and just in August bought generative AI picture companyLeonardo .

Correction : A previous version of this article misstated the Canva Teams Mary Leontyne Price for Australian client . It is$13.50 per user per month , with a three - exploiter minimum .