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The AI bubble has n’t burst yet , at least when it comes to consumer outgo on AI apps .
result by OpenAI ’s ChatGPT , overall spending on AI apps jumped to $ 1.42 billion in 2024 , according to app analytics firmAppfigures . This marks a 274 % increase from 2023 ( the applaunchedin May of that class ) . Among tens of thousands of competitor apps — some of which license OpenAI ’s own engineering — ChatGPT is so dominant that it has systematically earned more than the aggregated revenue of other top AI assistant apps .
The success of these apps is also a boon for Apple and Google , which continue about 30 % of revenue from in - app purchases . Overall , fluid AI apps constitute a $ 2 billion market , according to Appfigures .
ChatGPT has been downloaded 353 million time to escort , but the demographic that use the app are skew . Over one-half of ChatGPT ’s wandering users are under age 25 , indicating that perhaps young people are more open to experimenting with unexampled engineering science ( or , maybe , these users just want help with their homework — the Pew Research Center estimates that a stern of U.S. teens haveused ChatGPT for school assignment , which has double from 2023 ) .
However , user between ages 50 and 64 make up the secondly bombastic old age demographic , with 20.2 % of substance abuser .
The gender gap among ChatGPT drug user is even more significant . Appfigures approximate that across age radical , men make up 84.5 % of all users .
Though womenhold spectacular rolesin the AI industry , a Pew report from 2022 indicates that cleaning lady tend to bemore skeptical about AIthan men ; an Axiospollfound that 53 % of women surveyed would not allow for their shaver to apply AI at all , as contradict to 26 % of men . Meanwhile , McKinseyestimatesthat women will be more likely to lose their jobs to automation than their male counterparts , which could drive further electric resistance .
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Women might also be less enthusiastic about the mass adoption of consumer AI products because they are particularly vulnerable to the most sinister impacts of this technology , like sexually explicitdeepfake icon .
ChatGPT is solidly win the lion ’s share of AI app spending , but with DeepSeek make out on the market as a free , open source option , the OpenAI app may see slim headwind . DeepSeek has alreadydethroned OpenAIas the top app in the App Store , but maintaining its current level of ballyhoo could be a challenge for the Chinese AI app .
