Topics

modish

AI

Amazon

Article image

Image Credits:Cheers

Apps

Biotech & Health

Climate

Cheers founder Sahil Ahuja

Image Credits:Cheers

Cloud Computing

Commerce

Crypto

Article image

Image Credits:Cheers

Enterprise

EVs

Fintech

Article image

Image Credits:Cheers

fund-raise

Gadgets

Gaming

Google

Government & Policy

Hardware

Instagram

Layoffs

Media & Entertainment

Meta

Microsoft

Privacy

Robotics

surety

Social

Space

Startups

TikTok

expatriation

Venture

More from TechCrunch

Events

Startup Battlefield

StrictlyVC

Podcasts

Videos

Partner Content

TechCrunch Brand Studio

Crunchboard

Contact Us

The latest accession to the dating app scene isCheers , a newly launched matchmaking app available to users in New York City . Founded by former Instagram engineerSahil Ahuja , Cheers set itself apart by offering champion - matchmaking and societal placard features to facilitate new connections .

Cheers ( wherealmosteverybody knows your name ) invest a twist on the familiar mechanics of dating apps . Users can pilfer through profiles and absorb in direct messaging , all while leverage their exist friend web to play matchmaker , letting substance abuser swipe on behalf of their friends , share profile , and ask for intromission , removing the nuisance value of meeting potential friction match online .

to boot , Cheers incorporates societal media characteristic such as photo sharing , let users send as many images as they want , rather than being limited to the six or so picture that most dating apps allow . Ahuja believes that adding unlimited range of a function , featured on an Instagram - style visibility , will enhance the drug user experience , making the date app more like a social platform . It also help oneself with the vetting operation , since a potential lucifer may be tail in one of their friend ’s photos .

Ahuja told TechCrunch , “ I ’ve talk to a lot of woman who have felt that that ’s in reality something that is really good for them because if they see people on there with a friend , it validate this is a legit person . They ’re not sketchy . It ’d be o.k. to go out with them in tangible life . ”

Ahuja forge at Instagram for four years before venturing into the startup world to start his web3 company , Soho , which was sold to Sound last class . It has always been his dream to build Cheers , but he wanted to solve at Instagram first to enhance his accomplishment . In a way , Instagramis its own dating app . More and more users have turn to the app to “ slide into the decimetre ” of their latest puppy love .

The approximation of a booster matchmaking app is not new . Tinder assay this in 2023 withTinder Matchmaker , and Bumble has itsRecommend to a Friendfeature . Startups likeLoopandWingmanalso operate on the same rationale .

Although admirer matchmaking is n’t young , Cheers reflects the changing conduct of online daters , who are gravitate toward making more authentic connector . What better manner to warrant they ’ll recover a decent match than by relying on close booster who know them well ?

Join us at TechCrunch Sessions: AI

Exhibit at TechCrunch Sessions: AI

Unlike the distant connections user may survey on Instagram or Facebook , Cheers takes a more personal approach . It requires users to exclusively take in person from their contact list , emphasize a more intentional way of get in touch . By confine users to reckon only three match per Clarence Day , the app promote calculated and purposeful dating interaction , putting the drug user ’s experience at the forefront .

As manydating appsexperiment with AI , Cheers is utilizing ChatGPT to suggest which photograph to send and generate captions . It also employ AI to help user set up profiles . However , the app prohibits AI - yield profile image .

presently , Ahuja is working alone on Cheers and is focused on improving the app before promote it in new markets or hiring anyone . He plans to add pay features in the future but wants to expect until Cheers has reached 5,000 users .

The app has garnered 150 signups so far , and new users need an invitation from friends to join . It ’s currently only available oniOS .