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Chroma , astartup buildinga newfangled character of audiovisual amusement for mobile devices , has been sold .
The company , which had financial backing from Twitter and Medium co - founding father Biz Stone as well as Pinterest atomic number 27 - founder Evan Sharp , is headed to London - based audio applied science companyBronze , an AI music startup .
Founded by record book producer Lex Dromgoole , who’sshared his optimism about AI in music , and composerGwilym Gold , Bronze makes tool that creative person employ to box music in a “ generative , interactive , or personalised experience . ” Bronze has tested its engine with Beatport , XL Recordings , A24 Film , musicians Disclosure , Arca , and Jai Paul , as well as Oscar - come through effectual designer Nicolas Becker .
Bronze says it worked with Chroma forward of the acquirement on an app called “ Lux Aeterna , ” a virtual world that offered an audiovisual experience design for exploring the music from Venezuelan producer , DJ , singer , and ballad maker Arca in a “ meditative digital infinite . ” The euphony respond to changes in player movement , berth , and activity , intend users could take flight through the practical world , hire with sounds as part of their journey .
Terms of the deal were not disclosed , but all Chroma stock will be convert to Bronze descent . Chroma co - founder Andreas Pihlström will join Bronze ’s advisory board but the learning was focused more on IP than gift .
On that front , Bronze says an API will be created for the engine that was built for the Lux Aeterna so that similar functionality can secure into any game - building platform . The learning will also help to scale the visual capabilities of Bronze ’s engine , which the ship’s company hopes will allow it to gain more traction in interactional entertainment in the futurity .
“ As we tilt into an geological era of productive visual and auditory environments , the acquirement of Chroma will enable Bronze to provide artist , musicians , and anyone with a creative smell to express themselves with a new multiplication of dynamically responsive creative tools , ” Sharp shared in a assertion .
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agree to PitchBook , Chroma had arouse $ 7.19 million over two seed rounds , discharge in May 2022 . investor include 14W , Adjacent , Hidden Ventures , Singular , and SpotiAngels , plus Biz Stone and Pinterest Colorado - founders Evan Sharp and Ben Silbermann . Sharp also invest in Bronze in August 2024 .
