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Fake porn of Taylor Swift . Photorealistic — but fictionalized — image of Gaza . The list of disconcert deepfakes goes on , and — as deepfake - creating tools grow easier and tinny to use — the waves of sham are coming quicker and fiercer .
Accordingto a late Pew Center pate , about two - third of Americans ( 66 % ) say they at least sometimes come across altered videos and look-alike that are intended to misguide , with 15 % encountering them often . In a separatesurveyof AI experts by Axios and Syracuse University , 62 % say that misinformation will be the biggest challenge to maintaining the authenticity and credibleness of tidings in an geological era of AI - generated content .
So what ’s the answer ? Is there one ?
If you talk with folks like Michael Matias , a cybersecurity specialist and the co - founder and CEO ofClarity , they ’ll tell you it ’s deepfake sensing element . Matias started Clarity with Gil Avriel and Natalie Fridman in 2022 , with the goal of developing technology to distinguish AI - fake media — mainly video and sound recording .
Clarity is among the many vendors large and small racing to develop deepfake - spy tools . Others includeReality Defender , which volunteer a political platform to isolate school text , video recording and image deepfakes , andSentinel , which sharpen on deepfaked images and videos .
It ’s difficult , really , to distinguish Clarity ’s offerings from the others out there — at least for this writer . Like rival vendors , Clarity maintains a scanning creature available via an app and API that leverages several AI models trained to identify patterns in video , image and audio deepface founding techniques . In addition , Clarity provides a form of watermarking that client can employ to signal their content is legitimate .
But Matias insist that the discriminator dwell not above but beneath the surface , with Clarity ’s speedy reply to fresh character of deepfakes .
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“ At its core , Clarity is leverage AI but operating as a cybersecurity party , ” Matias said . “ Clarity do by deepfakes as viruses , acting like pathogen that speedily fork and replicate . As such , its solution was also built to ramify and replicate to maintain adaptivity and resiliency … The team built base and AI models dedicated to accomplishing the ask . ”
Of course , precision in the deepfakes detection realm is a moving target . Even with the best expertise and tech stack money can corrupt , it ’s an unimaginable plot to win view the rate at which GenAI , deepfake - creating apps are improve . That ’s perhaps why some major player — including Google , Microsoft and AWS — are embracing more sophisticatedwatermarkingandprovenance metadataas option — albeit imperfect — deepfake - struggle measure .
Be that as it may , Clarity has n’t had any problem attracting support . The New York - ground , 13 - employee startup of late closed a $ 16 million seed circle co - led by Walden Catalyst Ventures and Bessemer Venture Partners with involvement from Secret Chord Ventures , Ascend Ventures and fell Fish Partners .
And it appears to have carve out a niche . Initially , Clarity — which sell subscription as well as pay - as - you - go program — essay customers in news publishers and the public sector , include the Israeli administration . ( Matias claim that Clarity is facilitate authenticate and control videos coming out of the Israel - Hamas battle . ) But it ’s since expound to identity substantiation providers and other , unidentified “ large enterprises . ”
“ This is a fast - pace arms wash , just like traditional cybersecurity , ” Matias said . “ Any company that need to tackle deepfakes need to move as fast as those create and spreading them are . ”
