Topics
Latest
AI
Amazon
Image Credits:Andriy Onufriyenko(opens in a new window)/ Getty Images
Apps
Biotech & Health
Climate
Image Credits:Andriy Onufriyenko(opens in a new window)/ Getty Images
Cloud Computing
mercantilism
Crypto
Hightouch co-founders Josh Curl, Kashish Gupta and Tejas Manohar.Image Credits:Hightouch
Enterprise
EVs
Fintech
Fundraising
Gadgets
Gaming
Government & Policy
ironware
Layoffs
Media & Entertainment
Meta
Microsoft
Privacy
Robotics
Security
Social
Space
Startups
TikTok
transportation system
speculation
More from TechCrunch
Events
Startup Battlefield
StrictlyVC
Podcasts
Videos
Partner Content
TechCrunch Brand Studio
Crunchboard
touch Us
client datum - sync startupHightouchannounced today it has acquiredHeadsUp . As part of the tidy sum , HeadsUp co - father Earl Lee will join Hightouch , working on Customer 360 , a product that uses AI and machine learning to aid clients manage and collaborate on client data . term of the deal were undisclosed .
Before its acquisition , HeadsUpraised backing from investors like 645 Venturesand reached six figure in ARR . Its tools helped growth team at product - led outgrowth company like Netlify , Contentful , Dialpad and Matillion use client data to spot the right time to deal to customers . Hightouch recentlyhit a valuation of $ 615 million after its last funding round .
Hightouch co - founder Josh Curl recount TechCrunch that the startup ’s early product was focused on data - synchronise , but it has since extend into areas like Customer 360 , that bring it closer to HeadsUp ’s deputation .
“ It ’s actually very similar to who might be a mellow - value customer in a class and those thing , ” Curl enounce . “ I think the idea of economic value judgment base on programmatic sign and things like that are a very big slew in both B2C and B2B. It ’s not a one - for - one equivalence , but I retrieve a pile of what the Customer 360 toolkit is attempt to do is very similar to the HeadsUp tech . ”
Lee says that Hightouch has already done a lot of work building downstream functionalities to help marketing and data team at fellowship make better use of their data storage warehouse for thing like ad targeting and interview segmentation . Lee will focus on help Hightouch ’s client get to the peak where their data is ready to leverage Hightouch ’s downstream tools .
Before ground HeadsUp in 2020 , Lee worked at Fiscalnote , the data point - tracking SaaS company . There , he build out the internal data analytics internet site , which meant starting a information storage warehouse and building tooling on top of it , include Segment and Looker . The experience made Lee realize that every governing body could profit from a cloud data warehouse wad , which is one of the reasons he started HeadsUp .
“ If you think about what Hightouch does as a caller , and what my deputation is within Hightouch , it ’s really to build the variety of tools that enable more organizations to get note value out of all the data point that they ’re bringing into their storage warehouse , ” he said .
Join us at TechCrunch Sessions: AI
Exhibit at TechCrunch Sessions: AI
Curl first met Lee and HeadsUp atomic number 27 - founder Momo Ong ( who is not joining Hightouch ) through mutual booster just as HeadsUp was launching , and kept in touch because their companies were in side by side spaces .
“ I think that really intensify over this past summer , when we decided to graph out what way of life we want to take with HeadsUp , ” sound out Lee . “ We realized that , fundamentally , there was a lot of lap and long - terminus vision with what we wanted to accomplish as a troupe alongside what Hightouch was doing . ”
6 VCs excuse how startup can capture and defend grocery share in the AI era
