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Cowboyis better known for its sleek galvanising bike that you could see in many major cities across Europe . And if you look at the persons riding those Cowboy bikes , most of the time , you ’ll see a young adult heading to an office with a laptop in a backpack .
That ’s why the company is launching a trade name - unexampled wheel called Cowboy Cross . It ’s an all - route model that aims for comforter and long - length trips .
I had the chance to see the new Cowboy Cross last week and take it for a tryout drive for a few minutes . When it amount to design , it definitely looks like a Cowboy bike with its pill - shaped front visible radiation , angular aim and soft lustrelessness colors .
Similarly , Cowboy is wager on a fully integrated intention with as piffling sustenance as possible . There ’s no ( physical ) gear , brake cables are blot out as much as potential and the company uses carbon paper fibre belts .
What ’s new with the Cowboy Cross are the tires . The wheels are slimly smaller ( 26.5 inches ) , but the custom - contrive tires are much turgid .
At the front of the bike , you ’ll see front fork abeyance . But unlike most road bikes , the front branching is invert with the suspension near the cycle . In addition to a skillful design , that ’s how Cowboy manages to hide the front brake cable in the frame .
There ’s also a ass post suspension for navigate uncut terrain . For both the front crotch and the seat spot , the hiatus can be adjusted with a screwdriver .
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And if you ’re a little person who just ca n’t ride a Cowboy bike due to your height , the saddle can go a moment blue on the new bike . The handlebar is a bite large as well . Again , everything has been designed to make the Cowboy Cross more well-to-do than exist Cowboy motorcycle .
There are two invention for the aluminum skeletal system as the Cowboy Cross is usable in stride - over and step - through variants . The bike is available in three dissimilar colors — light gray , morose grey and green . You ’ll also find a rear rack that can corroborate a child seat or various bagful .
The battery is a bit larger with a 50 % increment in content . The company claims that you should be able to depend upon for 60 to 120 km on ( 37 to 75 miles ) on a single direction .
That ’s about it for specifications . However , potential customers ask to keep their new bicycle for years to come . So it ’s going to be important to ensure that the Cowboy Cross can easily be maintain over the farseeing haul . But it ’s hard to tell how it will fare on launch twenty-four hour period . In add-on to this ironware release , Cowboy is also foretell a new “ crack My Bike ” symptomatic tool .
Preorders start today with an former - razzing price of € 3,499 ( that ’s $ 3,800 at today ’s exchange rate ) . Eventually , Cowboy expects to sell the Cowboy Cross for € 3,999 ( $ 4,350 ) .
As a reminder , Cowboy ’s “ classic ” cycle models be € 2,699 ( $ 2,940 ) , but there aretwo software upgradesthat cost € 199 and € 299 each . The € 199 Cowboy Connect pack is included with the Cowboy Cross role model .
“ harmonise to our study , this will duplicate our full addressable market , ” Cowboy co - founder and CEO Adrien Roose say me . “ I think it ’s a different client overall . It ’s a customer who ’s looking for more quilt . So they ’re unremarkably a little spot older and have a bit more budget . ”
In my tryout drive , I also meet with Cowboy ’s mobile app . This app host all the fresh features of the galvanizing bicycle . you may turn on the illumination , trade between Eco mode andAdaptivePower , get turn - by - turn focussing and see historic datum . AdaptivePower is the characteristic that automatically correct the magnate of the motor depending on the current slope and weather conditions — and thatwas under the spotlightfollowing a letters patent causa with eBikeLabs .
The companionship also tote up some minigames that should encourage you to labour hard without deflect you too much . For instance , the app will tell you to push as much as possible during 30 seconds . Or the app might say that you ’ve infix a pop segment and tell you if you ’re faster than your friend .
These Strava - like feature wo n’t put back Strava just yet — they can even be handicap in case you detect them too disquiet . But it ’s interesting to see the company going down that road and make software a first - class citizen .
Different models for different needs
Cowboy mostly sells its bikes to customers go in Belgium ( its home country ) , Germany , France , the Netherlands and the U.K. rather of launching in new markets , the ship’s company has decided to boom its merchandise cooking stove with more form gene .
“ We mostly spent the first two years of the caller prototyping . During the next five years , we complicate our platform . Now we need to provide our mathematical product in different form gene to receive different indigence , ” Roose said . So you may wait other mannikin in the add up month and years .
In July 2023 , Cowboy ’s primary competitor VanMooffiled for bankruptcy . This direct to a unmanageable summer for Cowboy , too , as many potential client send away Cowboy ’s product . “ There was a adult intersection of customers considering both VanMoof and Cowboy bike , ” Roose enounce .
But he now believes that Cowboy can move forrard , as the company is in a dissimilar position than VanMoof . “ There are about 100 employees at Cowboy . The human body I saw when they conclude workshop was that 700 people were working for VanMoof , ” Roose say .
With a gross perimeter of 40 % on each cycle sell directly to consumer , Cowboy expect to become breakeven on an EBITDA cornerstone this twelvemonth and father a nett profit next year .
