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TikTok is revamp its organisation for pay Jehovah . With its newCreativity Program , which incentivizes users to make videos longer than one minute , the platform forecast that creators can make more than 20 time what they were antecedently realize on TikTok . This is great news for more chatty TikTokers , but for other creators , TikTok ’s payouts have never been that helpful to lead off with .
Starting on December 16 , creators in the United States , the United Kingdom , France and Germany will be budge over to TikTok ’s Creativity Program , rather than its be Creator Fund . Despite the bewilderingly similar names , the two course of study are discrete . Under the old $ 1 billionCreator Fund , eligible creator would get payouts relative to how many views their video get . But the platform quicklyoutgrew the $ 1 billion fund , meaning that Creator could post a TV that got millions of views , but get pay about enough money to grease one’s palms a chocolate . While $ 1 billion sounds like an unfathomable sum , YouTube — which shares advertising revenue — paid creators$30 billionin three years .
Given how trifling Creator Fund payouts are , TikTok pivoted to a novel idea : the Creativity Program . The boastful difference between the two strategies is that the Creativity Program only allows exploiter to monetize mental object longer than one minute .
“ It has touch on my notecase positively as a long - wrap person , ” Amanda Golka , the creator behindSwell Entertainment , told TechCrunch . Golka ’s master chopine is YouTube , where she posts recollective - sort comment videos about media and culture . But she ’s noticed that on TikTok , some Almighty who gravitate toward short clip have been trying to lengthen their TV to motley results .
“ It ’s lead to more makeweight in storytimes , I ’m noticing , ” she said , referring to storytime style TikToks where people share tarradiddle from their life . It prompt her of a similar phenomenon that look at place on YouTube a few years back — Godhead realized that YouTube ’s algorithm was prioritize longer content , so of course , they embark on realise extended video . While some of us will gladly watch an hour - long television about the most unhinged moment from “ Glee , ” not all God Almighty can transition to longer video recording without sacrifice the power to keep viewers entertained .
Lindsey Lee Lugrin , CEO of the “ Glassdoor for influencers”FYPM , survey her Instagram followers about their reactions to TikTok ’s monetization changes . She told TechCrunch that from her survey , some creators with farseeing videos reported earning 10 times more money in the Creativity Program than they did in the Creator Fund . Others felt wear about even essay out the raw program , since they ’d given up on make money directly on TikTok so long ago . Some felt that the requirements to join the program were too high — to be eligible , a TikToker needs to be at least 18 year old and have at least 10,000 followers and 100,000 panorama in the last 30 days .
Another cardinal bother power point about the Creativity Program is that Almighty can only monetize television with royalty free music . TikTok trends often roll around copyright euphony , from Olivia Rodrigo ’s new record album toKate Bush throwbacks . So , this could be limiting for some Jehovah , but TikTok is likely doing this because the platform progress to more money off of TV that do n’t feature licensed medicine .
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“ We develop the Creativity Program based on the eruditeness and feedback from the Creator Fund , and we ’ll go forward listening and learning from our community as we explore new features and heighten live ones to further enrich the TikTok experience , ” TikTok spokesperson Maria Jung say in an email to TechCrunch .
As more Maker onboard into the Creativity Program , it will become more clean whether TikTok ’s own claims about its chance to make Creator more money are true . For good or for worse , Creator likely wo n’t see monumental negative shift in their income from TikTok … but unfortunately , that ’s because they have n’t been clear much from the platform as it is .
TikTok is shutting down its Creator Fund in favour of its newer Creativity Program
