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When Sonia García and Stas Sokolin make up one’s mind to launch Amae Health to solve the broken charge system for people with severe mental malady , they were already intimately familiar with the industry ’s issue .

“ I started thinking about this problem a very long time ago , ” enunciate Sokolin , Amae ’s CEO . “ I grow up with a baby who had bipolar disorder for many , many days , and as a class we always struggled to find her care . It seemed like everything was so piecemeal , and it break our syndicate asunder . ”

Garcia had her own experience with the mental healthcare organization , too . She miss her father to suicide when she was 16 years former , and then she and her family spent days as PCP for her comrade with schizoaffective and bipolar disorder . Sokolin and García were introduced by common friends at Stanford because they were both passionate about this area . The pair be intimate the organization could be better .

They launch Amae Health in 2022 to be a new approach to aid patient with severe mental illness . Amae brings resources — including household and case-by-case therapy , social workers , psychiatric charge and medicine management — all under one roof . One physical roof , that is , as Amae is focused on an in - person approach . The startup hired Dr. Scott Fears , who had experience with this all - encompassing care coming through his work with the Los Angeles Veterans Affair Hospital , so they could repeat on and ameliorate an exist model as controvert to starting a newfangled one from scratch .

Amae Health just get up a $ 15 million Series A rhythm lead by Quiet Capital with involvement from Healthier Capital , former One Medical CEO Amir Dan Rubin ’s business firm ; Baszucki Group and Index Ventures partner Mike Volpi , in improver to all of the company ’s seed investors . The startup presently has one clinic in Los Angeles and plans to expend the chapiter to expand . Its next center will be in Raleigh , North Carolina , with locations in Houston , Ohio and New York to be concisely after .

The funds will also be used to continue building out the companionship ’s data platform . Sokolin said the company is using AI to go through the troves of information it collect at its clinic to find ways they can remain to improve care .

Over the past few years , many startups have launched to improve the genial healthcare system , but Amae Health ’s focal point field and approaching stand out . Most of the genial wellness inauguration that launched in the pandemic are digital first and focused on anxiety and depression . Amae await very dissimilar .

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There ’s nothing wrong , of course , with having a slating of company focalize on anxiousness and depression , and it ’s in force to see beginner focalize on help people with severe mental malady , too . Severe genial wellness problemsaffect 14.1 million people in the U.S. , according to the National Alliance on Mental Illness . But there ’s a mickle less innovation in the sector .

That ’s not too surprising : solvent for people with stern mental illness do n’t perfectly fit a traditional venture model in the room many telemedicine and digital solutions do . People with severe genial malady need attention that is in someone , make solutions more costly and slower to surmount .

“ When we first went out to raise money , a lot of speculation investor were asking , why are you doing this in someone ? Why is this not virtual ? ” Sokolin enounce . “ The fact of the matter is you ca n’t treat someone who is have delusions or auditory hallucinations nearly . The same way you ca n’t cover malignant neoplastic disease almost , you ca n’t treat this about . ”

The nature of the business also means that they are n’t inflate to all 50 state of matter flop away as some digital wellness startups have been able to . García read the fellowship is fine with that because it ’s more focused on the resultant than the grading .

“ That is about intentional development and scale , not the winner - take - all market , but really being considerate and witting about how we do grow and ensuring we are generating lasting change and recovery in these individuals ’ lives , ” Garcia said .

Trying to scale too fast has injure some genial wellness inauguration . Therapy telemedicine political platform Cerebral has come under flak for how itadvertises to possible customer and how it handles patient role datain its avocation of scale .

This slower growth plan of attack can and has worked in venture before , said Sokolin , a former VC at both the Chan Zuckerberg Initiative and Health2047 . One Medical , a full - service health care scheme , let in in - somebody precaution , is a choice example . The company raised more than $ 500 million before getting scoop up up by Amazon for $ 3.9 billion . It ’s not surprising the former CEO is a current investor in Amae .

Sokolin and García are fine with the fact that their overture has turned off some potential investor . They are focused more on building a organization for quality care , not just how many patients they can see .

“ There are way more somebody than anyone could ever treat , ” Sokolin said about the range of soul with severe genial illness . “ We are never go to treat anything more than a minuscule fraction , but we require to be the best - in - class provider for those member . ”