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Dealt , a French inauguration formerly known as Mon Super Voisin , raised a € 6 million funding round ( $ 6.5 million at today ’s commutation pace ) a few calendar month ago .
More importantly , the startup went through a major pivot . And this financial support round prove that this strategy was the right one . It ’s an interesting deterrent example for early - stage founders who are cogitate about pivot but are n’t willing to do so just yet .
As the name suggest for our French - mouth lector , Mon Super Voisin was the typical freelancer marketplace for home chore . You could use the platform to bump a “ neighbour ” to mount up a goggle box on the bulwark , help you with article of furniture forum or coiffe a mystifying clean of your home .
The company realized that some of these are one - off tasks that do n’t produce repetition customer . Even if clients find a nurseryman or a clean somebody through the platform , they would often short-circuit the program entirely and make up the somebody directly .
At the same fourth dimension , many of those job could be considered as post - purchase services . When you buy a washing machine , you might want some help to comport the car to the right room and set it up .
“ With an analysis of our business sector , we realized that over two - thirds of our users ’ requests at the time of Mon Super Voisin were actually retail customers who needed assist after buy something , ” Dealt co - laminitis and CEO Mickael Braconnier order TechCrunch .
That ’s whyDealtis now building a service platform for retailers instead of end customers . The companionship first start up working with Mr. Bricolage , a democratic DIY retailer in France . Dealt lock a white - label platform for Mr. Bricolage so that it can upsell its own clients with services .
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“ We aid them break their menage delivery and installation offer . We developed the go around the installation of ware , include light-headed fittings , drape rails , social taps , crapper , exhibitor stall , etc . ” Braconnier said .
Before working with Dealt , some Mr. Bricolage storehouse had business cards of nearby craftspeople and they would just share a business card with a customer . But there was no elbow room to know the price in cash advance , the shop would n’t get any baseball swing on the dealings , and client would sometimes cease up going to another computer storage that offer up a right initiation service .
This new distribution strategy for Dealt is more efficient because the troupe now act as a software package - as - a - service startup and everyone ’s interest are aligned . After an initial setup fee , Dealt ’s clients pay a monthly subscription fee to get at the political platform . The subscription depends on the number of stores that use Dealt ’s prick and marketplace .
After that , retailer like Mr. Bricolage can supply service and give new tax revenue lines as they take a deletion on each transaction . As for avail providers , it ’s another marketplace that can help them find clients .
For representative , Jardiland , Truffaut and Botanic all study with Dealt to offer horticulture serve . Some gardener may already have their own client base , but it might be a bit quiet during the wintertime . Working with Dealt could be a way to complement their tax income .
Other Dealt client include Fnac Darty , Orange , E.Leclerc , Conforama , Boulanger , 3 Suisses and Rue du Commerce . Some of these retailers forge with Dealt to leave services that are n’t necessarily related to a new purchase . Clients may want to repair something , transfer datum from an old smartphone to a new smartphone or resell old appliances .
La Poste Ventures ( operated by XAnge ) is contribute the € 6 million support round . GO Capital , One Green , Holnest , Neo Founders and a bunch of business holy man are also take part .
Dealt presently process with 10,000 table service providers , 500 retail stores and 40 e - commerce clients . The inauguration ask to expand to other European countries next yr , starting with Belgium , Switzerland and Spain .
