Topics
Latest
AI
Amazon
Image Credits:Google
Apps
Biotech & Health
Climate
Image Credits:Google
Cloud Computing
Department of Commerce
Crypto
enterprisingness
EVs
Fintech
fund raise
appliance
bet on
Government & Policy
Hardware
Layoffs
Media & Entertainment
Meta
Microsoft
concealment
Robotics
Security
Social
Space
startup
TikTok
transport
Venture
More from TechCrunch
Events
Startup Battlefield
StrictlyVC
newssheet
Podcasts
television
Partner Content
TechCrunch Brand Studio
Crunchboard
get hold of Us
The first clock time I sawGoogle ’s latest commercial message , I wondered , “ Is it just me , or is this kind of bad ? ” By the quaternary or 5th clock time I saw it , I ’d stopped wondering .
It start innocuously enough , with a founding father talking about how much his girl lovesSydney McLaughlin - Levrone(she “ might even be the world ’s number one Sydney devotee ” ) . obviously , she wants to drop a line the Olympic gold medalist a rooter letter and needs her daddy ’s assistant — and that ’s where thing take a turn .
Yup , this is a commercial for Google ’s Gemini AI , so the dad instigate Gemini : “ help oneself my daughter write a letter telling Sydney how inspiring she is and be certain to mention that my girl plans on break her world disk one twenty-four hours . ( She says lamentable , not sorry . ) ”
Now , if you squinch , you’re able to see how this fits into the overall pitch for generative AI — it could be a writing coach or assistant , especially for someone who finds writing unmanageable or daunting . And what could be more daunting than writing a varsity letter to your favorite athlete ?
But it ’s hard to think of anything that communicates earnest inspirationlessthan apprise an AI to tell someone how inspiring they are . for sure , Gemini is just generating a first draft that the Church Father and his daughter will ( hopefully ? ) personalize . But if this happened in realness , Sydney would just terminate up with a elephantine push-down list of nearly identical letter .
Novelist and Pop Culture Happy Hour podcast host Linda Holmes put it more emphatically , writing , “ Obviously there are especial circumstances and people who need helper , but as a general ‘ look how nerveless , she did n’t even have to write anything herself ! ’ story , it SUCKS . Who wants an AI - pen fan letter ? ? ”
Plus , as Holmesnoted , “ A fan letter is a great manner for a youngster to learn to write ! If you encourage Thomas Kyd to ladder to AI to spit out give-and-take because their writing is n’t great yet , how are they presuppose to learn ? ”
Join us at TechCrunch Sessions: AI
Exhibit at TechCrunch Sessions: AI
I agree . Sadly , I will never be an Olympic athlete , but conceive it or not , there are ( extremely ) rare occasions when even tech bloggers get complimentary substance . And I wouldmuchrather receive a abbreviated , human - author e-mail that just tell “ YOU’RE GREAT ! ! ” than an in - profundity variant letter of the alphabet that was write by AI .
None of this reaches the level ofApple smashing all of humans ’s achievements into an iPad , but it does suggest some challenges inpitching AI as something usefulfor normal people .