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Increased tariffscost Apple $ 900 million last after part , the company state when it announced solid first quarter result .
While almost a $ 1 billion in extra fees paid to the governance is nothing to sneeze at , Apple is so tremendous that one analyst on the quarterly remuneration call trace the hit as surprisingly dispirited .
Apple reported first twenty-five percent revenue of $ 95.4 billion . And even with the tariff defrayment , it still reported earnings per plowshare earnings of $ 1.65 , a first - quarter record , it said .
The big question on the minds of tech user — as well as many tech startups that prefers to outfit employees with Macs — is if Cook foresees ongoing tariffs increasing Apple ’s damage .
At least as far as the next stern is pertain , this is improbable . When asked outright about duty - get monetary value increases , Cook said he had “ nothing to declare at this sentence . ”
He explained that Apple is now importing a larger portion of its iPhones from India , rather than China , keeping the tariff hit reduced . As for Macs , a bigger portion of those are get along from Vietnam , he said . The devices produced in China are largely being sent to Apple ’s client outside the U.S. , he added .
The biggest smash in tariff cost for Apple , he tell , was with the AppleCare and the accessories businesses — aka superfluous portion to restore a broken gadget covered under its warranty broadcast , and thing like iPhone eccentric . For those businesses , the tariff rate hit “ at least 145 % , ” he enunciate .
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He did n’t imply that monetary value would be increase to brood that collide with , yet , either .
But he did explain that Apple has n’t been gain as firmly as it could have been . That was mostly because its product “ include iPhone , Mac , iPad , Apple Watch and Vision Pro ” are n’t currently subject “ to global reciprocal tariff ” whilethe Commerce Department convey an investigationinto how tariffs dissemble imports of semiconductors and the products that use them .
So should consumers and startups grease one’s palms their Macs now rather the later ? Cook say Apple is doing what it can to keep costs in check , include determine the duty policy itself .
“ Obviously , we ’re very set-aside on the duty discourse . We trust in appointment and will go on to engage . On the pricing piece , we have nothing to announce today , ” Cook said .
