Topics
Latest
AI
Amazon
Image Credits:Jemal Countess / Getty Images
Apps
Biotech & Health
Climate
Image Credits:Jemal Countess / Getty Images
Cloud Computing
Commerce
Crypto
endeavor
EVs
Fintech
Fundraising
Gadgets
Gaming
Government & Policy
Hardware
Layoffs
Media & Entertainment
Meta
Microsoft
Privacy
Robotics
Security
societal
outer space
startup
TikTok
transportation system
Venture
More from TechCrunch
Events
Startup Battlefield
StrictlyVC
Podcasts
video
Partner Content
TechCrunch Brand Studio
Crunchboard
Contact Us
One of the most attention - grab aspects of “ Roadrunner , ” the Morgan Neville - direct documentary about Anthony Bourdain , was Neville ’s utilisation of generative AI to replicate Bourdain ’s voice .
look back now , Neville told Wiredthat he reckon this as a “ fun ” manner to “ keep [ Bourdain ’s ] vox going in the flick . ” But his approachdrew intense criticism — while the man-made Bourdain only read wrangle that the veridical Bourdain had actually written , Neville said many viewers take on , “ Oh , they just made [ swearing ] up . ”
“ Many people order me that there were other documentary projects that were doing the same thing , that all reacted ; they either transfer what they were doing or put giant disavowal over everything , ” he said .
Since then , the director has “ assiduously avoided ” using AI . Even in his fresh documentary , “ Piece by Piece , ” in which he aggrandize musician Pharrell ’s life with Legos ( yes , really ) , Neville was careful to steer exonerated .
“ Carl Sagan in [ Piece by Piece ] say , ‘ Pharrell ’ and I was very clear to everybody that we were , with permission of his widow , going to make him say ‘ Pharrell ’ without using AI , ” Neville enunciate . “ We actually experimented to construct the Word of God from syllable [ he actually order ] . ”
