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In the last few weeks , PayPal - possess Honey , which take to find you the best coupon codes for a deal , has beenat the center of controversy . Allegedly , the tool sneakily take in affiliate money by changing attributes of ware link creators station on their videos . At the center of it , the problem was how affiliate link forge and how the money move to whoever has the last link when the drug user form the purchase .
Former Vercel employee Steven Tey thinks hisopen - source URL shortenerand connexion - tracking serviceDub.cocan solve this problem by get rid of the motivation to use coupon computer code and embed them in the inter-group communication .
The company is building an attribution and affiliate production that Almighty can utilise to create their own links . And users will only get a deduction if they use that specific link .
“ We need to make attribution much more transparent to creators as well as businesses to invalidate situation like the Honey scandal , where anyone can slip the attribution , ” Tey said on a call with TechCrunch .
Tey started Dub.co while work at Vercel as an opened beginning universal resource locator shortener . He added link tracking along the fashion . He built this undertaking to well read products Vercel was shipping . Over time , Dub.co became a full - mature SaaS servicing . Tey left Vercel in lately in 2023 and bulge out the fellowship around the same time .
“ There was a big trouble with attribution tracking to interpret where our tax income was coming from . At Vercel , at that time , we did n’t know how our developer advocacy work like creating article and tutorials translate into revenue . So this embed the seeds for Dub , ” Tey pronounce .
He add that after launching Dub.co , he realized that the affiliate space was antiquated and messy with not many tools for customization . That is when he understood that there is more to the link tracking space than just uniform resource locator shortening services .
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While the society ’s primary revenue root is business concern and enterprise , it also offers a innocent plan for people to shorten their links and track them . Notably , the startup is bring with the Malaysian regime to utilize the open generator side of the labor to build out a tie shortener and tracker for authorities . Plus , company like Twilio apply the SaaS hosted version of Dub.co and tailor-make it according to their need to track their links , campaigns , and event . What ’s more , YouTube channel like Huberman Lab is using Dub ’s result to track affiliate .
Dub.co launcheda new product called Conversionsthis calendar week , which can track real - time merchandising clicks converting to signups or sale . The startup said this will help companies give chase granular metrics like customer attainment cost , holding rates , and lifetime value to better understand merchandising replication . Dub.co can also integrate with tools like Shopify and Stripe to better track conversions .
Tey note that while Dub.co offers AI features , it does n’t want them to take over core production . Currently , user can expend AI to create customs duty reputation or get suggestion for titles and descriptions for dissimilar links . The startup is also using AI for auto - tagging connectedness to exist categories .
Joseph Jacks , founder of OSS Capital , said that Dub.co has an vantage over the competition with its subject root nature , better user experience , and figure .
The company has raised $ 2 million from investor including OSS Capital ; Vercel CEO Guillermo Rauch ; Balaji Srinivasan ; design religious service Framer ’s founders Jorn van Dijk and Koen Bok ; former Facebook designer Soleio , who has been an early angel of Vercel , Perplexity , and Figma ; and Cal.com Chairman Peer Richelsen .
“ linkup are the foundation of the web — couple that with ascription and the addressable market is massive , tens of billions minimum , ” Jacks order TechCrunch over e-mail .
“ By sour forgetful links into ascription engines , Dub can help vendor serve the age - old inquiry of ‘ What ’s my ROI on my marketing spend ? ’ — backed by material - world spiritual rebirth datum . ”
