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Elon Musk ’s plan to reduce X ’s dependence on advertising revenue by increasing pay subscriptions is still not lead off . agree to a new , third - party analysis of the X Premium subscription service by app intelligence firmAppfigures , X has pulled in approximately $ 200 million in in - app leverage revenue across iOS and Android since the original 2021launchof the subscription formerly known as Twitter Blue .
There are some caveat to this digit . For newcomer , the sum is based only on those purchases made via the mobile app , not the peregrine web or desktop web . That means the true sum is in all probability higher , specially consecrate 10 offers a rebate for vane leverage .
Then there are the commission fee to consider .
After paying app store commissions , X will have made a lower limit of $ 140 million , the firm gauge . However , that figure will also likely be higher because Apple andGooglediscount commission from 30 % to 15 % in year two . ( Appfigures does n’t have a way to reliably forecast how many subscriptions are assort with each committal rate , we ’re tell ) .
For further context , though Twitter Blue was launch in 2021 , it wasrelaunched in December 2022as Twitter under Musk pushed into non - advertising revenue . Within the first three calendar month post - relaunch , the service brought inonly $ 11 million in mobile app subscription , per data from app data provider Sensor Tower . A year ago , the companionship now called Xlaunched two additional subscriptions , Basic and Premium+ .
presently , X continues to pop the question three subscription tier up : Basic , Premium , and Premium Plus with vary access to advanced features , like Grok AI , a blue Verified checkmark , and fewer advertizing , among others . The top in - app purchase ( based on App Store data point ) is X Premium , which cost $ 11 per month on mobile .
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In September 2024 , X gross $ 14.7 million through in - app leverage on mobile devices , according to Appfigures .
Since X is a individual company with no obligation to share its user numbers publicly , one can only guess how many the great unwashed are purchase which subscription tier .
But if that tax revenue was give mostly by its top in - app purchase , X Premium , that would equal to or so 1.3 million paying users ( i.e. , $ 14.7 M / $ 11 ) .
If , instead , all the augury - ups were for X ’s scurvy tier , the $ 4 per month X Basic , then X could have gain as many as 3.7 million give users during the month .
If we were to estimate that X ’s paid users broke down by 70 % on Premium , 20 % on Premium Plus , and 10 % on Premium Basic , that would compare to about 940,000 Premium user , 134,000 Premium Plus users , and 368,000 Premium Basic users . This split seems fair since X ’s top three subscriptions ( in order ) are Premium , Premium Plus , then Basic . In aggregate , those number combine would come to around 1.4 million paid users impart during September .
Quarter by quarter , the picture does look a bit rosier for X Premium , as Appfigures ’ estimatesindicate that in - app leverage revenue ontogeny jumped 30 % from Q2 to Q3 after stay comparatively flat in the anterior flow .
Though rough estimation , these extra figures are also crucial because they ’re a part of X ’s plan to get its user base via creator mental object .
Regardless , Bloomberg report sooner this yearthat X generated $ 1.48 billion in entire receipts during the first 6 month of 2024 , fit in to financial documents shared with regulator . In other Good Book , subscriptions are still a very small bit of X ’s Proto-Indo European .
The introduction of the new platform followed moves from X thatalienated someadvertisers , such assuing a groupover their advertising boycott and CEO Elon Musk telling advertisersto “ go f — yourself . ” The company has since been trying to make amends , recentlyforging a deal to take Unilever backinto the fold .
