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Fiskerremains far from fit CEO and founderHenrik Fisker’spublicly stated goalof save 300 galvanic SUVs per day globally , concord to internal document viewed by TechCrunch .
The EV inauguration spent much of December aiming to run across an internal sales finish of between 100 and 200 vehicle a daytime in North America , where the bulk of its inventory and sale efforts are . Fisker come down well below that prey , often sell just one to two 12 of its Ocean S.U.V. a day here , according to the documents , which were provided by a generator who was granted namelessness due to the sensitivity of the information .
Fisker is extradite its SUVs in a number of European countries , and contract manufacturing business Magna Steyr builds them in Austria . However , the North American mart has been the startup ’s priority from the commencement . The party did not respond to a asking for comment .
The inner physique help explicate why the companyannounced Thursdaythat it ’s search to partner with dealerships to sell its all - galvanising Ocean SUV in the U.S. — a change in strategy from the direct - sale - only model that Fisker had defend since going public in 2020 . The document also collide with the fellowship ’s go on self-confidence of “ increasing requirement , ” which it claim in Thursday ’s press release .
The startup had design to open up showrooms across North America as part of its unmediated sales model , but has only opened two of its flagship “ Fisker Lounges ” to date . Henrik Fiskertold The Wall Street Journalon Thursday that the lack of a physical footprint has harmed gross sales here .
Fisker is not alone in struggling to find need for its EVs . Establishing a brand and carving out grocery store part has been a challenge for every raw entrant to the food market . Lucid in particular has admitted , repeatedly , that its self-aggrandizing vault after entering output has been marketing its luxury sedan . Even Rivian’sdeliveries slipped 10%in the fourth quarter of 2023 .
Fisker previouslyclaimedit shipped more than 1,200 SUVs worldwide in October , and on November 16 said itseta “ new milestone ” of 107 deliveries in a day , attributing the success to “ executing a new distribution scheme . ” But it has struggled to keep up or get together that step through December , the documents show .
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The slow footstep of deliveries has extend the disconnect between the amount of Fisker Ocean sport utility being grow by Magna and the number sold . On Friday , Fiskerrevealedthat Magna built 10,142 Oceans last yr and only present roughly 4,700 .
Magna began production in November 2022 and Fisker did n’t start deliveries until June 2023 , which also lead to that gap . software program problem on the earliest carscontributed to the delay;Fisker has also reference fuss with one of its suppliers as a reason for a slower - than - have a bun in the oven rollout .
Fisker accede the class claim Magna would produce 42,400 Ocean SUVs , though — a turn it said it increased in late 2022 due tostrong need in the U.S. and Europe .
That demand has yet to pan off out .
Instead , Fisker repeatedlyslashed that shape in 2023 , ultimately declare December 1 that Magna would only make around 10,000 total for the year to reserve the inauguration to free up lick Das Kapital . Even after that considerable drop , Henrik Fisker maintained confidence publicly , enounce in a statementthat his party was continuing to “ quicken sales and deliverance . ”
The ship’s company said last hebdomad that the “ absolute majority ” of the 4,700 vehicles sold last class were the top - tier Ocean One trim . The first unit of a more low-priced clipping , the Ocean Sport , recently ship to the first client in the U.K.
