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After makingsteep cuts to personnelearlier this class , Evernote’sMilan - establish possessor Bending Spoonsis now experimenting with a new plan that would fight more users to upgrade to paid version of its service . The ship’s company confirm to TechCrunch it ’s been running a small test that placed limits on the phone number of notes free exploiter could create , but say the new plan is not yet finalize .
TechCrunch was alerted to the test by an Evernote user who sign in to a drink down - up message that informed them that unless they upgraded to a paid plan , they would now be determine to only 1 notebook and 50 notes . That modification would dramatically bound the service for longtime Evernote user who have accumulate 100 or thousands of bank bill over the age .
Despite see the electronic messaging in the app itself , the Evernote website’spricing plan pagedidn’t point there was any such limit on free architectural plan — which made the pricing bump seem like a hide fee variety that Evernote did n’t want to publicize . Instead , its website explains that innocent users are only limited to things like 60 MB of monthly uploads or 25 MB maximal musical note size . Other plan , including the personal and professional programme , currently brush off to $ 10.83 per month and $ 14.17 per month , respectively , offer support for larger notes and uploads and syncing to unlimited devices , among other thing .
Evernote said its internet site had not been update with the new information because the alteration is not yet final . The party confirmed it ’s been running a mental test with less than 1 % of its free substance abuser to find out if it will implement the novel plan . If so , it will then communicate the changes across “ the relevant client touchpoints , ” a representative for the company explained .
They also pointed out that the limit would not prevent devoid exploiter from finagle , editing , viewing , export or deleting their existing note , even if they have more than the limit . It will only limit the user ’s power to create new notes , unless they become a compensate customer .
Still , that would be a dramatic variety for longtime Evernote users who only use the app on a exclusive machine for lightweight notetaking purposes . Effectively , it would force a majority of Evernote ’s regular users on free program to become paying drug user or simply stop using the app .
The change , if it goes through , could also potentially labour more users to vie product likeMicrosoft OneNote , whichstarts at $ 6.99 per monthwith up to 1 TB of cloud storage synchronize up to five gadget — better than Evernote ’s Personal plan . Or it could propel users to hear outNotion , a collaborative notes organizer that offers a detached plan for individual users , as well .
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Evernote , which had once beenvaluedat nearly a billion dollars , had been struggling for long time beforeits acquisition by Bending Spoons . The company lose top execs , include its CTO , CFO , CPO and head of HR in 2018 , after replacing CEO Phil Libin a few year prior with former Google exec Chris O’Neill . Under Libin , Evernote had attempted to inflate into physical goods via partnership with Moleskine and Pfeiffer , as well as its own desk accoutrement line . Later in 2018 , Evernote laid off 15 % of its workforce . CEO Ian Small then replaced O’Neill and the company managed to deplumate in $ 100 million in recurring gross . Unfortunately , the app was still not keep step with new rival like Notion in the trail up to its exit .
Bending Spoons , which have video editor Splice , photo editor program Remini and other apps , declare its acquisition of Evernote in former 2022 and then promptlylaid off 129 staffers . Explaining the decision , a representative at the time say the party had been “ unprofitable for years ” and “ the situation was unsustainable in the long term . ”
Perhaps that also applies to Evernote ’s power to declare oneself a free program , if these new changes go through .
