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Back in my Clarence Shepard Day Jr. , Facebook was cool . Gaggles of in-between schoolers troll the local plaza , where we would cease into the Apple Store , find an other MacBook Pro , and take tons of pictures with gaudy Photo Booth filters to send on Facebook . Sometimes , other stripling would forget to exit of their accounts , and we would post something like “ i just pooped ” before signing into our own accounts .
This is n’t the slip anymore . In 2014 , the Pew Research Center judge that71%of U.S. teenager used Facebook ; as of 2022 , that percentage dropped to32 % , then slightly increase to 33 % last class . Other studies from Edison Research have shown thesame trend . Though Meta is self-effacing to share much demographic information about its exploiter base , the app ’s head , Tom Alison , saidthat there are 40 million day by day active users in the U.S. and Canada between the ages of 18 and 29 .
Facebook remained central to my societal experiences in high-pitched school and college . If you were n’t on Facebook , you would n’t get invited to parties , and you would n’t know when any scholar club were holding get together . In the 2010s , delete Facebook would have been a catastrophe for my social sprightliness . Now if I woke up one day to see that my Facebook business relationship had been erase , it would be a minor inconvenience .
My experience is n’t unique . So , as Meta tries to rekindle the flaming between Facebook and socially queasy youths , the troupe release a blog C. W. Post Wednesday titled , “ Navigating your XX with Facebook . ”
“ Your twenties are a decade full of transition , from graduate college , moving to young city , set off new jobs and living on your own for the first sentence . It can be a hectic ( and playfulness ) decade , and Facebook is here to help , ” the post says .
Do twentysomethings read the Facebook blog ? ( Does anyone other than journalist read the Facebook web log ? ) If they do , they ’ll learn that you’re able to meet raw friend in groups like “ NYC Brunch Squad ” or “ masses We Meet in Book Club , ” a virtual al-Qur’an club with almost 20,000 members . ( It ’s not necessarily a group for meeting fellow readers , but rather , the title is likely referencing anovelby best - sell romance author Emily Henry . )
Meta ’s blog also paint a picture that in your 20 , you could meet the dearest of your living on Facebook Dating . I do n’t know about that , but then again , I ’m a individual twentysomething who has never used Facebook Dating , so maybe they have a point .
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What Facebook does get right about Gen Z is that Facebook Marketplace is the novel Craigslist . It ’s trendy among young mass — whether due to environmental consciousness or budget constraints — to browse secondhand . It will never be the safest decisiveness to meet a stranger online to purchase their honest-to-god couch , but if you’re able to at least view that alien ’s Facebook visibility , it could be easier to swear that they ’re legit . They might even have reciprocal friends with you , whereas on Craigslist , you ’re staring in the face of a private relay email with no personal information .
Facebook marketplace is democratic enough that rising Gen Z social app Fizz desire to undercut it . The anon. , college - centrical social chopine of late add a market place to its app with this idea in nous .
“ There ’s that kind of stigma around , like , if I betray something on Craigslist , I might get kidnapped , ” Fizz father Teddy Solomontold TechCrunch . “ And Facebook marketplace … Gen Z is not using Facebook , ” he say .
As Facebook faded out of mode , our societal architecture shifted . I find out about concerts in my country through Instagram postal service or promotional emails from local venues . My friends direct invitations to natal day dinner viaPartiful , an SMS - based party - project app backed by a16z , or they just post kitschyCanvagraphics to their Close Friends tale .
Now 20 twelvemonth erstwhile , Facebook is hear to persist relevant . According toAxios , the platform host an event with immature Lord focus on looking forward to Facebook ’s next 20 age . Facebook gave creators pamphlet declaring , “ We are not your mom ’s Facebook . ” Instead , the app line itself as “ a hub for all things culturally happening in the political platform ’s clandestine . ”
This feels like a stretch . Then again , Abercrombie , which reigned sovereign about 20 yr ago , has re - emerged into the zeitgeist , with its stockup 900 % . Even Mark Zuckerberg has managed amiraculous rebrand . Maybe one day , Facebook will be cool again , too .
