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Mutual fund companionship Fidelity has tick off down its investment in tenner holding — the parent company of X ( formerly Twitter ) owned by Elon Musk — by 71.5 % from the original rating of part , according to a new revelation .

Fidelity spend $ 19.2 million to acquire a stake in X back in October 2022 . The fund manager made a evaluation gash of65 % in October 2023 . And now in the November 2023 revelation , the firm has made a further cutting off in X ’s valuation . Notably , Fidelity ’s revelation are one calendar month behind the current appointment .

X has gone through quite a lot of change in the retiring year , include gettinga new CEO in former NBCU exec Linda Yaccarino . During an interview at the Code Conference in September 2023 , Yaccarino claimed thatthe troupe would twist profitable in 2024 .

The biggest challenge for the company is to convince advertisers to spend money on the platform . A pot of salient advertizer — including Apple , Comcast / NBCUniversal , Disney , Warner Bros. Discovery , IBM , Paramount Global , Lionsgate and the European Commission — pulled out from the platform after Muskcalled an anti-semitic cabal possibility the “ actual truth . ”

Later in the month , at the DealBook Conference , he told advertisers to go fuck themselves .

“ What this publicizing boycott is going to do is obliterate the company , ” Musk continued . “ And the whole world will know that those advertisers killed the party , and we will document it in majuscule detail . ”

In December , Financial Timesreported thatX will look to appease small and average businessesto pass ad money on the platform . X contested TheNew York Times ’ title that the platform will miss $ 75 millionbecause of an advertizer boycott and evidence FT that the forecast pearl will be around $ 10 - 12 million .

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“ Small and medium businesses are a very significant locomotive engine that we have definitely underplayed for a long time “ It [ was ] always part of the plan — now we will go even further with it , ” X told the publication .

Musk has also made controversial determination to restore report of antecedently banish drug user such as conspiracytheorist Alex Jones , Kanye West , former U.S. President Donald Trump , far - right influencer Andrew Tate and right - wing academic Jordan Peterson .