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A inauguration calledFireflythat ’s tackling the thorny and growing issue of cloud plus direction with an “ substructure as code ” result has resurrect $ 23 million in funding . That come on the heels of strong need for its tech and increasing taxation fourfold in 2023 .
The house ’s latest succeeder also comes on the heels of cataclysm , as Colorado - founder CTO Joseph “ Sefi ” Genis was among the hundreds kill by Hamas in October 2023 at the now - ill-famed Nova music festival .
The firm finds itself at the intersection of technology and major humankind events for the 2nd time . Firefly was concoct in 2021 in the aftermath of the COVID-19 outbreak , amid a huge burst of “ digital transformation . ” Suddenly faced with removed workforces , organizations plough to the swarm in a giving way to manage those workers and to launch new services .
Those migrating into the cloud seized on a liberal opportunity to work more flexibly and expeditiously , but their move also deport risk . As company fan out their work across multiple container , clouds , apps and devices , ops teams have trouble tracking their digital assets — living or hibernating — and that can have major conditional relation for cost , security department , and operation .
“ How do you handle so much complexness ? ” asks Firefly CEO Ido Neeman ( sitting in the center in the mental picture above ) . “ You ca n’t . The proliferation of tools is too overpowering . ”
Firefly ’s services handle this with technical school that can scan asset in swarm from major providers , including Google , Microsoft Azure and Amazon Web Services , along with private clouds , containers , apps and more .
Using AI engineering science , the company create a snapshot of the situation and immediately begin to highlight what might come out to conflict with something else , along with suggestions for how to remediate the problems .
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Firefly ’s remediations are deliver in the physical body of “ infrastructure as code , ” which is used by DevOps and related team as a way to provision and cope cloud resources , using codification rather than physical or synergistic tooling .
“ We do this by automatically and at once discovering your entire cloud footmark across all the cloud , all the technology , all the substructure ’s code , ” Neeman explained . “ We discover everything on your cloud footmark . Then we scan it to detect which part of your cloud is decently controlled and dependant . You control it , you own it , it ’s well - governed versus unmanaged , misconfigured , or ineffective . Once we find such topsy-turvydom , we ’ll give you automatic remedy to fix it . ”
The company had recently launched an AI that indicate and could execute the code automatically , but it disable that feature for some bigger client , who were concerned about delusion and simply buzz off thing wrong . We still have a path to go before everyone signs up for all AI , all the sentence .
Regardless , just as HubSpot might be used for marketing assets , or ServiceNow for substructure resources , Firefly want to be “ the source of truth , the swarm control pane ” for the swarm , Neeman said . The company ’s redress by nonpayment comes in the frame of suggestions , and it ’s ultimately up to DevOps to make up one’s mind whether these should be implemented .
Vertex , a previous angel , direct this Series A with involvement from two other turn back investor — Hanaco and SoftBank — as well as new strategic angel InMotion Ventures ( the investment arm of Jaguar Land Rover ) and Redseed , a fund produce by antique - DST pardner and founders . Firefly had previously raise $ 6.5 million , and it ’s not disclose its valuation .
Human chaos
Raising money as a successful startup these days can feel like a major win in itself . But it ’s even more of an accomplishment when the funding comes after a crush blow .
The startup has headquarters in Foster City in the Bay Area , and most of its client are in the U.S. , but it was launch and retains significant performance in Israel , which put it on the front lines of tragedy when Genis was murdered . ( He is on the right-hand side in the photograph above . )
Genis ’ death came after a protracted attempt to evade the assailant , an effort he shared through text edition messages with his married woman . Ultimately , Genis and a Quaker pass into hiding . Cornered , they could see that there was no escaping a particular armed Hamas attacker . Without an option to fly further , the pair examine to sweep over him . They both died . But the effort had a heroic ending : The distraction they provided saved the animation of others who had been hiding with Genis and his Quaker .
“ Thanks to the fact that they attacked the terrorist , they prevent him from entering the shelter and image that there were other people there , ” one of the survivorssaid in a TV interview .
The flak at the Nova fete and surrounding village kicked off a protracted and controversial war in Gaza , resulting in ten-spot of thousands more casualties amid the end of an entire territorial dominion .
Firefly represents the contradictions and complexities of the situation for the people and businesses in Israel and Gaza , many of whom are inherently involved in a struggle large than themselves , whether they want to be or not . Some will attempt to see a way to a brighter office despite that .
Neeman , who co - institute Firefly with Genis and CPO Eran Bibi ( show far remaining ) , said that the inauguration had been planning to raise money before this happen — a plan that was pause in the immediate wake .
“ We ask to plow this amazing , awful place , ” Neeman explained . “ He was not just the CTO , not just the co - laminitis , of Firefly . He was a very close friend to me , to Eran , to the integral team . Sefi was such a beautiful soulfulness , just smiling and happy and candidly , a genius . So it was hard . ”
They delayed funding for month , but also thought of how to soldier on ( inadequate of becoming soldiers in the genuine mother wit ) .
“ I think that the full team became stronger out of it , ” he said . “ We are now all committed to prepare his vision follow dependable . Sefi need to solve swarm complexity , so for us , his legacy lives on through making Firefly a big , successful company . ”
Growth began to speed , with the company growing four times over 2023 and doubling sales and customer counts in the last six months .
“ We sign some of the largest logos in the Fortune 500 , and we produce some amazing new capability to make cloud operation much more bare . We ’ve added some great team members . We roll in the hay we will always remember our good admirer , but we ’re optimistic . We ’re seeing the future . ”
