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Fizz , thecollege societal app , is looking for room to heighten and expand its platform , and a recent fresh hire is poised to help take these ambitions . The company has brought on David Vasquez , who previously served as TikTok ’s headway of Godhead monetization and a product lead for TikTok Shop , as Fizz ’s new head of ware .
With Vasquez ’s help , Fizz plans to build out its good word system , look at expanding its marketplace beyond peer - to - match transactions with in - app requital , explore television content further , and open its platform to advertising and brand partnerships .
Vasquez came across Fizz through his role as startup adviser and was drawn to the social app because of its focus on reliable , community - based content . He was also impress by the platform ’s gamey retention charge per unit .
“ You see a heap of societal media apps that make love how to grow really quickly and go viral , but they do n’t have intercourse how to hold their users , ” Vasquez told TechCrunch . “ Seeing that Fizz had people that were that engaged gave me a lot of authority that they were on to something peculiar here . ”
Vasquez say he ’s most mad about help oneself Fizz build out its recommendation engine , noting that one of the reasons TikTok is so successful is because of its ability to put the proper content in front of the veracious user at the right time . Vasquez want to help replicate that at Fizz , so the caller is looking at way to enhance testimonial and personalize content for users .
“ Personalization is really important to us , and as we scale our exploiter base , we see movement around different type of theme , ” Vasquez said . “ So , when we can elevate certain trends , or we can individualise content establish on what somebody is engaging with , if you ’re engaging a pile with sports content , how can we show you more of that character of content ? We definitely want to radiate the content that people lecture about and also personalize it to users ’ experiences . ”
In addition , Vasquez be after to focus on expanding Fizz’srecently launch peer - to - equal marketplaceusing perceptiveness he learned from scale TikTok Shop , specifically around how Gen Z likes to shop . For example , Fizz might integrate payment into its platform and also open up its marketplace to sword , he said .
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“ The mode that substance abuser buy products from each other today is purely via DMs , ” Vasquez said . “ There ’s a spate more we could do there . We could consider about payments and permit users to transact on Fizz as well . And so , startle to build in that focusing , I think is really interesting for us , too . And then , retrieve about brand as well , like , how can we integrate einsteinium - DoC brand into the Fizz marketplace such that mass not only are corrupt peer - to - peer products , but maybe they can even grease one’s palms product from established brands as well . ”
Fizz is also further exploring video ; one of the first change Vasquez push for at Fizz was to increase the maximal length of TV that users could share from 15 seconds to 30 seconds . After doing so , the weapons platform has seen a 350 % increase in video recording content creation on the platform .
The startup project to continue to push into video give way Gen Z ’s interest in the data format . For now , Fizz is die to focus on unforesightful , engaging mental object and may expand the maximal limit to a minute at some point in the hereafter .
The political platform is now also subject to trade name partnerships and is seeing a lot of interest from generative AI companies looking to advertise .
Fizz is give out into 2025 potent : It has get wind a 245 % growth in daily posts since the start of the year . The political program has also see a 61 % increase in day-by-day active user ( DAUs ) . Vasquez say some of the emergence can be attributed to the uncertainty around TikTok ’s future in the U.S. And Fizz is n’t the only one : During Snap ’s remuneration call on Tuesday , CEO Evan Spiegel said “ the overall environs of uncertainty [ around TikTok ] is profit our line of work . ”
institute in 2021 , Fizz is now uncommitted at more than 300 colleges and universities and has more than 18 million posts on its platform . The inauguration has raised $ 41 million in financial support to particular date .
