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Flash , the defrayment direction service that cross all your on-line purchase , harbinger Tuesday its first appearance into the U.S. market , giving American customers the ability to manage all of their spending in one place while also earning rewards , such as giving cards and cash back .
The U.S. is home to many big spender , create it a strategic choice to launch the app here . The Census Bureau of the Department of Commerceestimatesthat on-line shopping in the U.S. bestow in about $ 291.6 billion during the second quarter of 2024 . It judge that total retail sales amounted to rough $ 1.8 trillion . Projections for the global atomic number 99 - commerce market place are also promising , withestimatessuggesting it will exceed $ 6 trillion this year .
The app was previously only useable to drug user in India .
Flash , available now to download on bothiOSandAndroiddevices , lets you centralize all of your online purchases into one billet , while also letting you track multiple shipments , receipts , and your intact order story for the yr . By connecting your email to the app , it compiles all the substance sent from brands to make an overview of where you grass , how much you spend , and which brands you haunt the most . It also categorise your spending into freestanding areas such as shopping , traveling , food and groceries , and amusement . The insight feature could avail you budget more effectively and benefit a clearer understanding of your outgo habits . For example , possibly refrain from all those sweet treat at Starbucks ( it bestow up ! ) .
to boot , when you pose new rescript through various brands , such as Amazon , Booking.com , DoorDash , Instacart , Target , and Walmart , you ’ll garner points that can be pay off for $ 5-$100 gift cards . With the free version of the app , you earn 10 points for every order and 100 gunpoint for flights and hotels . If you prefer for the paid programme , you’re able to take in five time the number of points .
The app is free to download ; however , if you upgrade to the Flash Plus plan for $ 49 / year , you ’ll get an email ID ( @flash.co ) to get a consecrate smart inbox that you’re able to utilise for all shopping - related emails . The subscription also includes AI - powered junk e-mail protection , innovative tracking features , and other welfare .
found by Flipkart ’s former senior vice president , Ranjith Boyanapalli , the India - based startup got its start in 2022 , when Boyanapalli actualise how flooded his email inbox had become with promotional message from brand .
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“ If you look at the Book of Genesis , it start by being a power shopper and actualize 60 % of all my personal communication , the primary email that I expend , is really commerce related , ” Boyanapalli told TechCrunch . “ I find myself spend across 20 to 30 brands in a year lower limit , across all these domains . For example , last year , I received about 12,500 [ shopping - touch ] emails , of which probably 10,400 emails were promotional in nature … So that create the generation that , ‘ Hey , it ’s probably meter to have a separate shopping personal identity . ’ And that ’s how Flash got created . ”
Since its launch , the platform has achieve success among user in India , with one million app downloads .
The ship’s company has always planned to flourish into additional markets , with the U.S. being a clear pick . Boyanapalli remark that Flash ’s U.S. app has been tested by around 200 beta substance abuser . Over the preceding twelvemonth , these users collectively placed nearly 35,000 orders , totaling around $ 2 million across hundreds of different brands .
“ We conceive now is the right-hand metre for us to found and scale up , especially give the holiday season boot in , ” Boyanapalli added .
The only difference between the two versions is the subscription offer , which is exclusively useable in the U.S. Meanwhile , Flash opted for an advertising model in India . However , Boyanapalli mark that this could change .
Next on the roadmap is a orbicular version of the app , which is place to launch in mid - June 2025 . The company also plans to conjure fresh capital to support its expanding upon in the U.S. , which is set to take place in the first fourth part of 2025 .
The story was updated to clarify that Flash does n’t have any unmediated partnerships with brands as of yet .
