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Flipkart has hired Kabeer Biswas , the co - founding father of Indian delivery startup Dunzo , as the Walmart - own e - commerce mathematical group expands its straightaway - mercantilism concern in the country .
Biswas will lead Flipkart ’s quick - commerce effort , calledFlipkart Minutes , a source familiar with the subject told TechCrunch . The move comes nearly a year after Flipkart was consideringa potential acquirement of Dunzo last year .
The talks fell due to complication in the possession construction of Dunzo , which counts Reliance Retail as one of its largest backers . Reliance has all but written off Dunzo since then .
The speedy - commerce model , where caller deliver item to customers within 10 to 15 minutes , has n’t worked in most component part of the world , but it ’s increasingly recover success in India . A range of retailer and net firm , from food rescue colossus Swiggy to online cosmetics platform Nykaa , aregearing up their supplying concatenation ecosystemsto accommodate faster deliveries .
Zomato ’s Blinkit , Swiggy ’s Instamart , and Zepto currently lead the spry - commerce grocery store in India , but that has n’t deterred big players from join the race . Flipkart launched Minutes last year , and Amazonbegan pilot its own quick - commerce effortlast month .
Flipkart is see to use quick commerce as an boulevard to tap consumer in urban Indian city , where Amazon has traditionally maintained a stronger traveling bag . Flipkart has already establish more than 100 drear stores — discreet warehouse around residential building complex — and has begun volunteer richly - priced electronic items like laptops and smartphones on its agile - commerce app , research firm Jefferies wrote in a report this month .
Founded in 2014 , Dunzo was one of the earliest startups to research the quick - commerce model . Backed by the the like of Google , Blume Ventures , and Lightbox , it had ambitions to upend the land ’s tocopherol - commerce sphere by bear groceries , home commodity , and more within 30 second and had raised more than $ 500 million . But the startup failed to make inroads as the contention intensified .
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Biswas has also explore other ventures in late month with his former colleagues , cant over various ideas to VCs like Peak XV , accord to people with knowledge of the talk of the town .
