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The U.S. Federal Trade Commission ( FTC)announcedon Wednesday a final rule that will undertake several type of fake reexamination and prohibit marketers from using deceptive exercise , such as AI - get review , censoring honest negative reviews and even off third party for positive reviews .
The decision was the result of a 5 - to-0 vote . The new rule will get going being implement 60 days after it ’s publish in the prescribed government publication called Federal Register .
The FTC ’s new linguistic rule has been a tenacious time coming . It aims to improve the often untrusty online review system and — hopefully — make it easier for people to find dependable reviews . Merchants , especially on Amazon , have been using fake and paid reviews for far too long . Amazonclaimed to stop more than 200 million fake review article in 2020 . In 2021 , Yelpreportedover 950 “ suspicious groups , posts , or individual ” were engross in “ deceptive followup practices ” on other online platform . Now , the cost increase of generative AI has made it easier than ever for uncollectible actors to write simulated reviews .
The FTC initiallyproposed the ruleon June 30 , 2023 , following an innovative placard of proposed rulemaking emerge in November 2022 .
you could understand the finalized rulehere , but we also admit a summary of it below :
concord to the final rule , the maximum civil penalty for simulated reviews is $ 51,744 per violation . However , the courts could impose low penalties depending on the specific case .
“ Ultimately , court will also decide how to calculate the number of violations in a given grammatical case , ” the Commission pen .
