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Over the last few years , I ’ve asked countless people in the robotics space “ what comes next after warehouse / fulfillment ? ” The already popular category aim crimson hot during the pandemic , as online shopping turned from gizmo to requisite .
Amazon has been top the blank space for more than a tenner with in - house systems , while company like Locus , 6 River Systems and Fetch ( now possess by and branded Zebra ) have struck partnership with top retailers . But asking “ what ’s next ” is in no way an denotation that fulfilment ’s time in the spotlight has terminate . In malice of some thriftiness - fueled investiture slowdowns , it ’s a huge family that ’s only getting huger .
headquarter roughly 20 mile north of Atlanta , in suburban Roswell , Georgia , GreyOrange was founded in 2011 — the year before Amazon ’s Kiva raft stimulate the diligence . The business firm has landed a number of gamey - profile customers in the intervene decade - plus , include Walmart Canada , Nike and Swedish fast - fashion retailer H&M.
The ship’s company has n’t had much of an issue fundraising , either . GreyOrange announceda $ 140 million Series Cin 2018 and today announce that it has raised a $ 135 million growth financing Series D. Anthelion Capital led the round , which also sport repay investment from Mithril , 3State Ventures and Blume Ventures .
Over the age , it has been working to build a full - stack solution for storage warehouse , fulfillment and 3PL needs . That includes Kiva - comparable AMRs ( autonomous mobile robots ) , forklifts and bin system for picking , couple up with its own first - political party ( “ hardware - agnostical ” ) fleet management software .
chief operating officer Akash Gupta observe that this round will — in part — go toward fork over systems to customers .
