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Full Glass Wine CEO Louis Amoroso and COO Neha Kumar.Image Credits:Full Glass Wine
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Full Glass Wine , a brand acquisition management startup that particularise in acquiring wine marketplaces , has raise a $ 14 million Series A round to continue acquiring DTC ( direct - to - consumer ) wine marketplace , aiming to conduct the DTC wine market .
DTC wine brands sell wine straight to wine lovers , bypassing traditional distribution channels
Full Glass Wine recently acquiredBright Cellars , a subscription - based wine-colored service supplier in Wisconsin , for an undisclosed price . The deal is its third attainment in a year and will start the inauguration to expand its subscription - based mannikin . premature acquisitions let in Winc , a DTC vino platform that offer personalized recommendations and a subscription serving , in June 2023 ; and Wine Insiders , a marketplace that curates a selection of high - quality wine from around the world at accessible prices , in October 2023 .
“ By uniting Winc , Wine Insiders , and Bright Cellars , we tender a one - stop shop for all affair wine , cater to a wide range of wine drinkers than most traditional retailers , grocer , or individual - brand DTC company , ” Neha Kumar , co - founder and COO of Full Glass Wine , tell TechCrunch . “ This comprehensive portfolio allows the troupe to optimize logistics for efficient delivery and leverage the power of give steel to make a powerful marketing platform . ”
The caller also intends to invest more in technology with the new upper-case letter . “ Bright Cellars , our most late acquisition , has developed a wine - pair algorithm that learns from substance abuser preferences and ratings . This approach , similar to how platforms like Spotify and Netflix personalize content recommendation , allows us to produce a more bespoken experience for each customer , ” Kumar said . “ Our goal is to leverage information and AI to make personalized wine-colored recommendations even more accurate and insightful , ensure every customer discovers and enjoys wines they truly know . ”
The DTC wine industry is brim with potential but one of the hurdle is navigate the complex web of regulations across different states , harmonize to Kumar .
“ secure a unlined customer experience , from discovery to bringing , postulate invariant innovation and focus , ” she continued . “ However , there are also some misconceptions consumer might have about DTC wine . business organization about quality are addressed through partnership with reputable vineyards and rigorous selection physical process . Value is a retainer but we offer a range of price point to cater to diverse budgets . Perhaps the bighearted challenge is the initial breakthrough process — find the right wine can find overwhelming . That ’s where personalization come in — we leverage data and engineering to help consumers discover wines they ’ll unfeignedly sleep together . ”
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atomic number 27 - founded in 2023 by Louis Amoroso ( CEO ) , a serial enterpriser in the wine industriousness and former cooperator at Goose Island Beer Company , and Kumar ( COO ) , a former managing conductor at New Money Ventures , the inauguration is subject to explore partnership with businesses to expand its platform ’s reach and offering .
“ It could involve collaborations with winery , food for thought delivery services , or outcome planners to create unique experience for its client directly within the platform , ” Kumar continued .
The ship’s company is still work through the integration process to assure a smooth transition for everyone involve after the recent attainment .
“ We ’re looking at a total of at least a few dozen employees now at Full Glass Wine , ” Kumar suppose . “ There will be substantial growth on our squad , which [ will ] beef up our immix expertise and allow us to offer a wider range of services to our customer . ”
The startup did not render the number of endorser it has but order the acquisitions will help it sire more than $ 100 million in revenue in 2024 . It plans to pop the question a diverse survival of the fittest of over 400 SKUs and an accessible Leontyne Price cooking stove for customers ; most bottles range from $ 12 to $ 25 .
Shea Ventures lead the Series A funding .
Bright Cellars lands more funding to personalise its subscription - found wines
Vivino raise $ 155 million for wine-coloured recommendation and marketplace app
