Topics
Latest
AI
Amazon
Image Credits:GetWhy(opens in a new window)
Apps
Biotech & Health
Climate
Image Credits:GetWhy(opens in a new window)
Cloud Computing
Commerce
Crypto
A screenshot of GetWhy’s platform.Image Credits:GetWhyImage Credits:GetWhy / Screenshot
initiative
EVs
Fintech
A sample of the platform surfacing insights.Image Credits:GetWhyImage Credits:GetWhy
Fundraising
Gadgets
Gaming
Government & Policy
ironware
layoff
Media & Entertainment
Meta
Microsoft
privateness
Robotics
Security
societal
Space
Startups
TikTok
transport
speculation
More from TechCrunch
Events
Startup Battlefield
StrictlyVC
Podcasts
Videos
Partner Content
TechCrunch Brand Studio
Crunchboard
touch Us
GetWhy , a consumer inquiry tech caller that aid stage business carry out market studies and extract sixth sense from picture - based interviews using AI , has raised $ 34.5 million in a Series A troll of fund fromCalifornia - base VC business firm , PeakSpan Capital .
The substantive Series A highlight investors ’ fervor to back the next heavy thing in AI , particularly companies that already have adhesive friction with big - name customers . In the sheath of GetWhy , the Danish troupe lays call to a server of renowned client include Nestlé , McDonald ’s , Nike and L’Oréal .
GetWhy ’s weapons platform allow customers explain what they desire to do — for instance , get an initial reaction to a new military campaign concept — and the startup ’s AI federal agent will compile a market field guide ground on the inquiry .
The customer can then upload the materials they need prove , such as visuals or slogans , and then they can put about recruiting respondent from their target market . GetWhy provides a link the customer can share with their own customer or direct consultation , or it can do this on a managed footing . The startup says it can complete this piece of work within 24 hours .
“ Our platform is integrated into globular panels with consumer , and we have a specialist recruitment squad to ensure fast recruitment , ” GetWhy ’s chief marketing ship’s officer , Jonas Nielsen , tell TechCrunch over e-mail . “ We acquit the unmoderated interviews online via picture , capturing consumer interview from their background or mobile . ”
GetWhy ’s grown selling point is Bloom , an AI program that analyze video responses to questions and presents these as qualitative insights . The party say Bloom ’s generative AI model is trained on one C of thousands of interview Roger Sessions .
“ The AI applied science kicks in when , for lesson , 10 consumer have been interviewed , ” Nielsen continued . “ It is trained to do what a human researcher ordinarily would do : Go through all the videos and find relevant quotes to the business questions in the qualitative study . ”
Join us at TechCrunch Sessions: AI
Exhibit at TechCrunch Sessions: AI
In a nutshell : The AI goes through the videos , extracts quotes , and then essay to aggregate insights by spotting approach pattern .
“ This process would normally take a researcher days and weeks . The AI is trained to do the analysis in less than 25 minutes , ” Nielsen added .
The story so far
AIis intersecting with just about every facetof order , so it ’s little surprise that an industry renowned for tiresome , painstaking processesis starting to squeeze toolsthat expedite matters . Just a few calendar week back , TechCrunchreported on a fledgling startupcalled Fairgen that has develop a platform to boost study results using synthetic information and AI - generated responses .
GetWhy was ab initio founded in Denmark in 2011 as UserTribe , and operated as a consultancy under a “ time and textile ” business model — consumer companies would make up the company to carry out exploiter inquiry and testing .
In 2017 , the company ’s founder and CEO , Jonas Alexandersson , brought inCasper Henningsenas chief commercial-grade officer , who step into the CEO role the next yr . Interestingly , Henningsen wasformerly a football game ( soccer ) playerwho plied his trade at various clubs across the Danish professional football space before moving into the commercial world via a duet of marketing and branding agency role , which ultimately lead him to UserTribe in 2017 .
Although Henningsen join the company six class after it was founded , he is formally classed as a carbon monoxide gas - founder given that he exchange UserTribe from a consultancy to a engineering company , with AI taking center stage . After spend a spell as Sonar , the companychanged its name to GetWhyin January due to a brand friction with another company .
PeakSpan is the only investor in GetWhy ’s Series A , which is its first major round of institutional funding , but the company has antecedently raise around $ 30 million across various rounds , constituting a mix of equity ( rough 75 % ) and debt . Henningsen said the company ’s premature funding come from “ conduce business angel ” from across Scandinavia , alongside body including Denmark ’s AL Bank and the Danish Growth Fund .
“ This brings the company ’s total funding to $ 64.5 million — last Thursday evening [ May 30 ] , this Series A beat was finalized , ” Henningsen support to TechCrunch over electronic mail .
