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Glossier is reportedly fundraising again , take to raise $ 100 million with a valuation “ to the south of a billion dollars,”according to Puck .
Glossier , still one of the more democratic looker brand , was last valued at $ 1.8 billion nearly four twelvemonth ago , but has struggled with profitability and scale of measurement these retiring few years . Glossier did not immediately reply to our request for comment .
Sources who address to Puck stressed that Glossier does n’t of necessity necessitate the money , but had a desire for new consumer - oriented investor and a invigorated instrument panel . That , and the direct - to - consumer market is much different than when it impress its valuation all those years ago , back when investor were still throwing money at the wall .
properly now , investors in the brand include everyone from Forerunner to Sequoia , Thrive , and Index , per Puck and PitchBook .