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Do you want a side of sociable with your debauched food ? Spain’sGlovo , a solid food speech and quick commerce service where the mass of order are for quick - to - consume food , is experimenting with add up a bundle of societal features to drive more in - app activity .
It ’s also letting eating house partners upload solid food preparation video to spice up up the substance abuser experience by being able to push a feed of fertile media at its user .
Glovo says the new social features will allow users find and link with friends who are also using the app . This is powered by matching a exploiter ’s telephone set contacts to existing Glovo users and sending permit requests to link . It enables users who prefer in to be able to apportion recommendations and discover restaurants their friends have care .
Another new feature called “ choice ” let Glovo users write and organize their favorite eating place by creating and managing lists . These picks / list can be private or shareable with admirer .
For the intellectual nourishment television feature , the app is replicating the vertical feed that ’s pop on social medium apps like TikTok to give restaurants a newfangled selling opportunity — letting them display a showreel of poppycock on their menu .
Glovo is not producing any of the food videos itself but does give guidelines to submissions from restaurants , which it say are mean to ensure high-pitched tone ( it says it ’s had close to 400 submissions so far ) . “ The content is strictly focused on the food for thought offered , and other type of promotional material are not allow for , ” it noted .
The app updates , which Glovo preview at a new annual Cartesian product event called Glovo Next , will go live in its home base city of Barcelona first before being rove out to other cities in Spain this month . If all goes to programme , the company tell it will keep expanding the rollout to hand the other 22 countries where it operates .
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Food decisions made even easier?
While the quick commerce category in general has been through a bumpy drive over the last few year , undergoing something of a post - pandemic rectification , Glovo — which is owned by Germany ’s Delivery Hero — denies the Modern update are a reply to any flagging consumer involvement in its deliverance app .
“ Glovo shows an outstanding GMV [ Gross Merchandise Volume ] increment flight ( +44 % FY2022 versus FY2024 ) with strong public presentation across all countries , ” Daniel Alonso , Glovo ’s frailty president product , say TechCrunch .
familiarised EBITDA is expected to improve by around 10 pct point compare to how the company was operating before itslate 2021 accomplishment by Delivery Hero , he also said — credit this to continued growth in profitable markets and to “ less mature markets ” scaling up .
Glovo is await to gain irrefutable adjusted EBITDA in the second half of this year , Alonso add up .
The company also say us itsquick commerce division — which offer speedy deliveries of grocery items , flowers , books , preferred supplies , toiletry , and electronics break up out of stock ranged at its urban center plaza - located sorry stores — is growing at over 50 % year - over - twelvemonth .
So if growth on its straightforward , transactional app is strong why has it decided to try out with layer social medium stickiness on top ? Alonso order this is about Glovo proceed its brand construction effort and look for ways to assist users with the catchy decision of what meal to order in tonight .
The company said it hop the lineament will boost nutrient discoverability , including by tapping into the pull of booster - found recommendations . “ We consider that build a social web inside Glovo will help users to make food ordering decisions and more , ” said Alonso . “ We have built an MVP to see whether this is the instance , and metre will tell if this is going to be successful . ”
“ make up one’s mind what to order can be overwhelming with so many options , ” he added . “ The telecasting discovery wall adds a dynamical , optic chemical element to food geographic expedition , making the process easier and more engaging . These TV , make by local restaurants , allow users to see how dishes are prepared and what they look like , helping them make more informed choices . ”
On the permit and privateness side , Alonso claim : “ Glovo does not deal or upload any data without explicit consent . ”
He said a drug user must actively deed over admittance to their middleman list for add protagonist — who must themselves provide express consent to unite with the requested exploiter before any information about their solid food legal transfer habits gets shared with Friend .
“ to see which of your friends have shit positively or have place an social club , you need to ensure that they have become your Glovo Friend , ” he mark , impart : “ The shared datum let in restaurants the user ’s friends have place from in the last three calendar month . ”
Glovo users are able to revoke consent antecedently given to accessing their liaison , per Alonso , and can dispatch friends from their social list at any fourth dimension after they ’ve been added .
to boot , Alonso confirmed that only contacts who are already Glovo user can find an invitation to connect , so this is n’t that particular ( infamous ) growth hack john .
