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Google hasreportedthe leave ofan experimentit ran which removed news from search solvent for 1 % of user for 2.5 months in eight * markets in Europe — claiming the results show that news is basically worthless to Google ’s advertizing stage business .
The search giant conducted the test because European right of first publication law requires it to give news publishers for reuse snipping of their content . But how much is expose news worth ? Google argue that publisher “ immensely overestimate ” the value of their news media to its clientele ; per its write up of the exam , the actual value “ could not be statistically distinguished from zero , either overall or by body politic . ”
Google will be hoping to use this result as purchase in defrayment negotiations with European publishers . But the tech giant is walk a tricky melody , as it has already facedmajor antimonopoly finesin France in recent years in relation to word subject . In finical , it was fined more than half a billion dollars over itsapproach to copyright negotiations with publishers , specifically .
Germany ’s rivalry authority has dial up scrutiny of elements of Google ’s behaviour around news — andforced the troupe to make modification . So any moves by Google to endeavor to undercut the issue of the EU copyright law by claiming news program is unworthy could set ashore it in more regulative blistering water .
Indeed , the company had initially included users in France in the word ablation test but abandon this portion of the experiment after a French court warn it would be fine for ruin a anterior agreement with the antitrust potency . Notably , Google also did not launch the test in Germany .
- Belgium , Croatia , Denmark , Greece , Italy , Netherlands , Poland , Spain
