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Google affirm on its net call that it is working on dissimilar ad formats for its productive AI - powered search experience — Google shared some ideas earlier this year and the quotation in the earnings call could signal that a rollout could happen sooner rather than later . This project is especially important for the party as the bulk of Google ’s revenue still comes from ads despite several attempts to diversify its tax revenue beginning through Google Cloud , service and other bets including computer hardware .
While it ’s other days for its procreative AI - based search experience , Pichai also said that he feels surefooted about the shift from traditional search to a new one .
“ We ’ve always function through these transitions , be it from background to mobile , or from now wandering to an AI - enhanced experience . And so it ’s nothing Modern , and I feel very comfortable that as we go through it , the strength of our team — both on the constitutional side as well as on the ad side — to motor the right experience for drug user , including ads , will pay dividend , ” he sound out on the earnings call .
Google introduced its AI - power lookup experience during Google I / O , the company ’s developer conference that took situation in May . The feature was first made uncommitted tousers in the U.S.and later expanded to drug user inJapan and Indiain August .
Alternatively , Google could show you buy at results when you are look for an point to patronise for .
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The company did n’t elaborate on formats during its latest earnings call . But Chief Business Officer Philipp Schindler said that “ advertisers still have the opportunity to reach possible customers along their Search journeys . ”
The company registered a revenue of $ 76.69 billion for Q3 2023 , which stage 11 % growth year - over - year . The advertising business accounted for $ 59.65 billion of revenue and Cloud brought in $ 8.41 billion — a figure below analysts ’ expectation of $ 8.64 billion .
Google said the great unwashed are watch over 70 billion short every solar day — up from50 billion daily purview announced earlierin February . During Q2 2023 net , the company mentioned over2 billion monthly logged - in people watch shorts . That frame was unaltered in the late earnings . Schindler said that the troupe is making its video range military campaign to distribute advertising across data format , including Shorts , generally available in November .
