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Google has a Modern programme to elevate Android apps outside of its Play Store . It was launched last workweek at itsGoogle I / type O 2024 developer league , where the company verbalize of a programme to re - take users with apps they already have installed on their devices , as well as new ones , by giving developers a topographic point to showcase their content in a unique way of life . Already , the company has more than 35 developer partners on board to try out the new offering , including Spotify , Pinterest , Tumblr , TikTok and Shopify .
In a developer seance at I / O , the company get into a second more contingent , saying the young SDK would help Google expand on its core mission of get in touch the right audience to the right-hand cognitive content at the correct time . Developers that choose to integrate with the currentlyinvite - only Engage SDK , as it ’s called , will have a room to add user back into their app by showcasing interesting content , promotions and deals , the company said .
“ This new surface will automatically mastermind the best and most prevalent subject from apps already installed by users on their Android phone , and it enable cross - app lengthiness journey for almost every app category , ” explained Mekka Okereke , the GM for apps for Google Play , during a developer briefing at I / O. “ With just a tap , users can found full - screen , immersive experiences that highlight and fix up the most authoritative content from their installed apps . ”
The nod to the full - cover , immersive experience brings to mind something like a TikTok provender , but we empathise that ’s not quite the case , though Google is n’t yet explaining what , exactly , this fresh “ surface ” is . We get word it will be exclusive to Android devices — another example of how the fellowship is leverage its ability to incorporate with its peregrine oculus sinister to build up out fresh experience that benefit developer and consumers alike .
From this “ Engage ” surface , developer will be able to offer deep radio link that open specific pages inside their mobile apps .
During the introduction , Google showed what looked like a series of widgets that , when tip , would bring users to some specific project in an app . For exercise , intercept on an image of snitch would bring the Android drug user to a page in a shopping app where they could dispatch the leverage , perhaps instigate the user to buy something they had saved in their go-cart . However , the sneakers were showcased inside a “ aerofoil ” that include other products to grease one’s palms from dissimilar apps , too . In other words , instead of having gismo give to a single app , it seems the new surface may be able-bodied to group substance from similar apps to encourage users to re - rent and complete their journey .
Other companies like Reddit , Uber Eats and Spotify could also use the Earth’s surface to aid substance abuser jump back into specific experiences related to those apps , like reading and upvoting posts , engage with play list or placing an order .
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Spotify says it ’s still in the process of build out its experience and determining how it would habituate the SDK . However , it did note that the plan is to use the Engage SDK across all Android devices .
As Okereke explained , developers will be able-bodied to drive users back to their amusement offerings , their browsing sessions or to reorder their favorites or engage with any other app experience .
Tumblr , for example , says it ’s work with Google to offer users more content around things they already care . “ Google ’s Engage SDK is expectant for Tumblr because our community is remarkably unique in how they express themselves . The ‘ yes - and ’ civilisation on Tumblr creates an ambiance that ’s given birth to some of the heavy cyberspace meme and course , ” say Tumblr COO Zandy Ring . “ It ’s exciting for us to bring that culture to other spaces and invite those hearing back to Tumblr . consolidation with Engage is like opening a two - lane highway that will bridge residential area in a natural mode . ”
The consumer - face feature film wo n’t be just about reminding users what they want to do inside an app , but also to push them to take legal action by offering a deal . “ you’re able to showcase personalized recommendations and publicity , ensure that users key content they might otherwise have miss , ” Okereke enounce .
In addition , the surface will also recommend apps that the users have n’t yet installed using “ compelling substance ” from within those apps , he said .
The developer preview of the Engage SDK start during I / O , but the consumer experience wo n’t launch until later this year . The Engage SDK is a guest - side desegregation using on - twist APIs . developer that have begin the work find it requires less than a calendar week to get start , Google claims .
Other top apps enter in the mental testing of the Engage SDK include Audible , Shein , Dunkin , Wish , Blinklist , Wattpad , Nextdoor , iHeartRadio , Pandora , Rakuten Kobo , Temu , YouTube Music , Google Maps , Chick - fil - A , McDonald ’s , Prime Video , Reddit , YouTube , Uber Eats and others .
