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Airtel , India ’s second - largest telecom manipulator , said on Monday that it has enter into a long - term partnership with Google Cloud to formulate and redeem cloud and generative AI products to Amerind occupation .

The partnership aims to tap Airtel ’s all-inclusive customer nucleotide , which , according to the companionship , includes 2,000 large go-ahead and a million emerging businesses . The companies plan to offer AI solutions , include generative AI , which Airtel will train using its vast datasets .

As part of the coaction , Airtel and Google Cloud will furnish businesses with product like geospatial analytics , location intelligence for spotting trends , predictive capabilities , food market assessment , site selection , risk management , and asset trailing .

Also in the offing are voice analytics for colloquial software trained across languages , and marketing technology to forecast consumer behaviour , perform interview segmentations , and streamline content creation with contextual ads . Airtel say it has determine up a managed service centre in Pune crewed by more than 300 “ expert ” to provide documentation .

Tech behemoths Google , Microsoft and Amazon are increasingly set their sights on the telecommunications industry , seeking to capitalize on the Brobdingnagian troves of datum generate by the sphere ’s billions of customers worldwide . The three firms have signed deals with telecom operators globally , include in the U.S. and U.K.   The company are also sharply search to deal their productive AI offerings to businesses across the earth .

Google is already an investor in Airtel — itcommitted to invest up to $ 1 billionin the Amerindic carrier in 2022 . The hunt giant has alsobacked Jio Platforms , which operates India ’s largest carrier . Jio maintains a similarlong - term partnership with Microsoft , too , as the Native American aircraft carrier cross - deal Office 365 and Azure to local businesses .

Google and Airtel did not unwrap the fiscal terms of the slew .

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Google Cloud CEO , Thomas Kurian , described the partnership as “ a significant milepost ” toward the Android God Almighty ’s commitment to accelerate cloud and AI espousal in India .