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Though shadow by AI news this year , Google ’s I / O 2024 developer conferencealso concentre on what ’s novel for those building for Android . This twelvemonth , it ’s Google Play that ’s getting attention , with a new breakthrough feature for apps , new ways to acquire drug user , update to take on Points , and other enhancements to developer - facing tool like the Google Play SDK Console and encounter Integrity API , among other things .
Of special interest to developers is something call the Engage SDK , which will introduce a way for app makers to showcase their mental object to users in a full - silver screen , immersive experience that ’s personalized to the individual substance abuser . Google says this is n’t a surface that user can see at this time , however .
or else , the Engage SDK is being offered as a developer preview so developer can leverage the upcoming aerofoil to spotlight the most important content from users ’ installed apps , personalized recommendation and promotions . If the user already has the app installed , it can play up the most crucial content from those apps . If the substance abuser does n’t have the app installed , developer can use this infinite to show off their app ’s most compelling feature . It can also offer individualise promotions and deals .
developer will require to integrate with the Engage SDK — something that takes about a week to fill out — to tap into this new feature . For now , the Engage SDK is offered as aninvite - only preview .
Play Points , the Play ecosystem ’s rewards curriculum , is used to set up coupon , discounts and undivided in - biz items . Now it ’s also easier to monitor these promotionsthrough the Play Console , so developers can better optimise their drive .
Google also made it easier to integrate withPlay Games Servicesand expanded its Google Play Games on PC syllabus to more than 140 markets . The programme ’s catalog now let in over 3,000 titles , the company noted .
For SDK developers , Google is opening up itsSDK Consoleto all SDK manufacturing business , as long as they ’re distributed by a canonic Maven monument beginning that Google can swear . The SDK Console , first launched in 2021 , aims to avail SDK makers improve their performance by offering pecker like clangour reporting , brainstorm , and the power to communicate with developer more straightaway . With the expansion , it will now also be opened to smaller SDKs and opened source SDKs that were n’t previously supported . That will allow a broader range of SDK makers to provide developer with tools to update to SDK versions that cook bugs and issues and comply with the latest Play Store guidelines .
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Developers are also able to apportion crash study and ANR ( covering Not respond ) fault with SDK proprietor to help them amend .
ThePlay Integrity API , launched in 2022 , is also being updated . The API helps developer ensure that user actions and server requests are come from an unmodified adaptation of their app as a way of protecting against risk and fraud . Now it will add three novel feature . One is the public genus Beta of “ app admittance peril , ” which lets an app have it off if another app is capturing the screen , display overlays or controlling the machine . ( It wo n’t be triggered by features used for availability , however . ) The API can also now respond with a Play Protect finding of fact , which lease developers know if Play Protect is turned on or if it has found any known malware on the equipment . Another feature , “ recent twist activity , ” will let developers detect devices making a high mass of asking , which could be a sign of automatise traffic or an blast , say Google .
To help developer acquire and engage drug user , the Play Store is roll out tradition computer memory listings , which allow developers to change their listings and optimise them for different audience . They can also now produce listing based on what keywords users are search for and the Play Console will make keyword suggestions . Google ’s Gemini AI can also be used tohelp compose app description .
Developers who habituate deep inter-group communication to their app — or links that direct to a particular Sir Frederick Handley Page inside their app — can now update those links without submitting an app update for review . alternatively , they ’ll be able-bodied to use the deep links patching feature in the Play Console to experiment with different links and then drive them live .
The company also hightail it down various changes it ’s made to wager Store commerce , including the backing forUPI in India , Pix in Brazil , the ability for parents to approve purchases for kids within a Google Family apparatus , and , in India , the ability to involve a family penis or friend outside of your family mathematical group to buy an app or in - app product . The latter is handled by sharing a defrayal connexion through a text or electronic mail .
Google noted it ’s automatically update prices on the Play Store to reflect currentness fluctuations against the U.S. dollar bill and is now letting developer price products as gamy as USD $ 999.99 ( or the local equivalent weight ) . Developers can also use a newPlay charge Lab appto test features to amend the customer experience around one - fourth dimension purchase and subscription .
Its installment subscription feature , which has been in other access in select markets , allows client the ability to give over time for long - terminus subscriptions . So far , the course of study has take care an increment of 8 % in total subscription augury - ups and 4 % in substance abuser outlay , but Google did n’t say when it would roll out more broadly .
To take advantage of features , developer will want to elevate toPlay Billing Library 7.0later this calendar month , Google said .
