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Googlesaidtoday that YouTube now has more than 100 million devote users across YouTube Music and YouTube Premium . This number is up fromthe 80 million pay usersthe company mentioned in November 2022 .
sooner this week , during its Q4 2023 remuneration call , Sundar Pichai say that Google ’s subscription concern — which includes YouTube ’s paid plans — has now crossed $ 15 billion annually .
The company ’s principal business officer Philipp Schindler say that insurance premium users are providing more value to its collaborator .
“ YouTube Music and Premium do well . Premium users are delivering more economic value to our partners and YouTube than even ad - supported users do . On average , each extra Premium polarity - up further profit for Creator , music and media partner , and YouTube itself , ” he said .
The lookup goliath first launchedYouTube Music in 2015 . At that time , YouTube offered a $ 9.99 per monthRed subscription for ad - free screening that also allowed user to get at Play Music . In 2018 , the Red subscription was rebranded toYouTube Premium .
In the past twelvemonth , YouTubehas cracked down on ad blockersby saying that these tool violate its full term of service . The video cyclosis service commence to show a warning about preventing them from watching videos unless they disable ad blockers .
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Separately , the ship’s company has launched features likemini - gamesand video withenhanced bitrateto make the Premium edition more attractive for users .
YouTube has expanded its Premium subscription in over 100 countries . In December 2023 , the troupe expanded the offering to10 more commonwealth , including Algeria , Cambodia , Ghana , Iraq , Joran , Kenya and Senegal .
YouTube is a large part of Google ’s business and it garner $ 9.2 billion in Q4 2023 — up from $ 8 billion for the same period last year .
