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Google Search is in the thick of a “ journey ” around AI , Google CEO Sundar Pichai said during the company ’s earnings call on Tuesday . The start of that journey was AI overview , a controversial and monumental shift in how Google delivers information to billion of Search user .
But that was just the commencement .
“ As AI continues to elaborate the universe of question that masses can ask , 2025 is going to be one of the biggest yr for search invention yet , ” said Pichai during his orifice comment on the call .
Throughout the call , Pichai lay out the next phase of Google ’s design to tamp down Search with AI features from the companionship ’s enquiry lab , DeepMind . The Search production is easy becoming more like an AI assistant that surf the internet for you , looks at internet pages , and returns an answer .
It ’s a farseeing direction off from a simple search system that give you 10 blue link .
Google has been on this path for a few years now , ever since the hunt giant was caught flat - footed by the spillage of OpenAI ’s ChatGPT in 2022 . The shift has massive significance for websites that rely on Google ’s traffic and line that buy ads on Google Search .
Not everyone is happy about it , but Google is pushing ahead .
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When enquire about the future of AI and Search , Pichai said , “ you’re able to imagine the future withProject Astra , ” a reference to DeepMind ’s multimodal AI organization , which can process live video recording from a camera or computer blind and suffice user questions about what the AI go steady in genuine sentence .
Google has openhanded plans for Project Astra in other parts of its business too . The company says it want the multimodal AI organisation to power a pair ofaugmented reality saucy glassesone day , which Google will produce the operating system for .
Pichai also mentionedGemini Deep Research — an AI agent that take several minute to make long research reports — as a feature that could basically shift how people apply Google Search . Deep Research automatise puzzle out that people have traditionally done with Google Search . But now it seems Google wants to do that research for user .
“ You are really dramatically expanding the eccentric of use cases for which Search can mold — things which do n’t always get answered instantaneously , but can take some time to do , ” enjoin Pichai . “ Those are all areas of exploration , and you will see us assign new experiences in front of users through the course of 2025 . ”
Pichai say further that Google has a “ open sense ” of the Search experiences it could make with another one of Google ’s AI agents , Project Mariner . That system can use the front end of websites on behalf of users , make it unneeded for people to use site themselves .
Google ’s chief operating officer also said there ’s an “ opportunity ” around letting drug user interact more and require follow - up questions with Google Search . Pichai was sluttish on details there , but it sounds like Google is view ways to make its Search user interface more like a chatbot .
“ I think the [ Search ] merchandise will evolve even more , ” say Pichai . “ As you make it more soft for people to interact and ask follow - up query , etc . , I think we have an opportunity to push further growth . ”
Today , ChatGPT has matured into one of the cyberspace ’s most used products , with hundreds of zillion of weekly users . It presents an experiential threat to Google Search ’s farsighted - term business . To address it , Google is not only build a competitor AI chatbot with Gemini , but also interject AI features straight in Search .
Of of course , the first stride on Google Search ’s AI journeying did not go very well . When Google rolled out AI overviews to all of Google Search , the system display inaccurate and eldritch AI hallucinations . These included answer that toldpeople to eat rock and put glue on their pizza . Google admitted at the time thatAI overviews needed some work .
Despite this negative rollout , it seem Google is just getting started putting AI into lookup .
