Topics
former
AI
Amazon
Image Credits:TechCrunch/Frederic Lardinois
Apps
Biotech & Health
clime
Image Credits:TechCrunch/Frederic Lardinois
Cloud Computing
Department of Commerce
Crypto
Image Credits:TechCrunch
Enterprise
EVs
Fintech
fund raise
Gadgets
Gaming
Government & Policy
Hardware
layoff
Media & Entertainment
Meta
Microsoft
privateness
Robotics
surety
societal
distance
startup
TikTok
Transportation
Venture
More from TechCrunch
Events
Startup Battlefield
StrictlyVC
Podcasts
Videos
Partner Content
TechCrunch Brand Studio
Crunchboard
Contact Us
At theGoogle I / O 2024 developer conferenceon Tuesday , Google announced that it plans to use generative AI to organize the entire search results page for some search result . That ’s in addition to the existing AI Overview feature , which create a short snippet with aggregate info about a topic you were explore for . The AI Overview feature becomes generally usable Tuesday , after a stint in Google ’s AI Labs program .
A search results page using generative AI for its ranking mechanism will have astray - reaching issue for online publishers . “ We do n’t consider AI overview is all of what there is , ” Elizabeth Harmon Reid , the school principal of Google Search , said in a closet briefing ahead of the announcement . “ There ’s opportunities to use generative AI to instill throughout hunt , and one of the areas where I ’m personally really delirious about is build an AI - get up outcome page . ”
For now , Google plan to show these newfangled search results pages when it observe that a exploiter is expect for inspiration . In Google ’s example , that ’s visiting Dallas for an anniversary head trip . Soon , it will also show these event when users look for dining options and recipes , with resultant for movies , books , hotel , shopping and more come shortly .
“ We are going to use generative AI to in reality organize the whole results Thomas Nelson Page , to think about the matter and sympathise what ’s interesting , acknowledge that you might want recommendations . Rooftop patios are swell in Dallas , because of the time of year . It ’s also known for historic elegance and so you’re able to really dig in to get something that ’s really revolutionize for you and Google can do the brainstorming with you on this . ”
In the case Reid showed , the results page feature list of “ day of remembrance - worthy eating house , ” organized in a carousel with the usual headliner ratings but also short , GenAI - generate summaries of critical review . That list was augment with give-and-take from Reddit ( what else ) , and AI - bring forth inclination of places to see live music in an intimate context , romantic steakhouses and critic picks . At the bottom of that page , there is also an option to see “ more WWW results ” for what we can only take for granted is a more traditional search experience .
As of now , it ’s not clear where Google will place its ads on these Page .
In the pre - I / O public press briefing , a reporter asked CEO Sundar Pichai if the traditional Google Search would survive Gemini . Pichai , unsurprisingly , did n’t really answer this enquiry and instead argued that Google want to stay focused on the substance abuser .
“ You meet them as their needs evolve , ” he said . “ Overall , when we do that , people reply , people mesh with the mathematical product more . So across hunting and Gemini , I ’m excited we can extend the kind of use cases we can aid users with . I already see it . You see example of the sort of complex question we can solve , how we can aid them more along their journeying , how we can integrate them with our ware , and aid them more deep . And so I view all that as a net positive . And to me , it feels like this is a minute of emergence and opportunity , not the other agency about — and so we are reasonably excited about what ’s materialise . ”
mayhap SEO is utter after all .
