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Guidde’s platform lets users create and customize corporate training videos for applications.Image Credits:Guidde
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make corporate training videos for software is a time - consuming ordeal , especially if you ’re an organization with a fortune of software licenses . Training TV can help get employee up to velocity , but they ’re a cock-a-hoop lift . They often take integral team to make .
Tel Aviv - found enterpriser Yoav Einav thought there might be an alternate , cheaper way to create software training videos . So he team up with a friend , Dan Sahar , to test to construct it . In 2020 , their task became a inauguration : Guidde .
Guidde use AI to automatically produce video clips that instruct viewing audience on how to use different applications . It act upon by capturing a drug user ’s in - app activity , and then transforming the transcription into a video with a “ storyline . ”
Guidde - created telecasting can optionally feature an AI - generated voice in a desired language , background medicine , and tags that highlight key prospect of a software package app ’s functionality . Guidde also offer introductory picture editing tools with effects such as movement transitions , skeletal system timing alteration , and clip .
You might be wondering : Do mass actuallywatchtraining television ? It ’s a fair motion . Accordingto a 2019 Kaltura study , 67 % of employee let in to not giving in - house training videos their full attention , alternatively skimming the videos or listening to them while doing something else .
Einav call back it ’s a two - forked issue . Often , he say , training videos are n’t very compelling — the product quality is n’t particularly gamy . On top of that , the video tend to be buried in problematic - to - navigate interfaces .
That ’s why , in recent months , Guidde has dip a toe into video recommendations , launching a lineament call Guidde Broadcast that delivers personalized content to a company ’s stave . Einav described it as a “ Netflix for organizations ” — a way to get software engagement by providing contextual , “ just - in - time ” education subject matter within a exploiter ’s work flow .
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Guidde is on a steady positive increment trajectory , consort to Einav , having increase receipts by four times in the last 12 month . The company ’s platform now serves over 100,000 users across 2,000 organizations , admit American Eagle Outfitters , Carta , and Nasdaq .
This month , 35 - employee Guidde secured $ 15 million in new funding in a daily round conduce by Qualcomm Ventures . Bringing the inauguration ’s aggregate raised to $ 30 million , the new cash will be used to elaborate Guidde ’s localization tools , enterprise sale and customer success teams , and global market presence , Einav said .
“ We have been capable to weather the tempest so far , and continue to take a materialistic and humble overture to our finances — a scheme that has proven effectual so far , ” he added . “ We believe that the future lies in a solvent that seamlessly combines creation and manner of speaking of extremely engaging AI - driven and video - first content . Our destination is to lead this emerging category and set the monetary standard for reasoning , immersive substance experiences . ”
