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The iPhone 15 and its many iterations comprised more than one-half of Apple ’s Q4 smartphone shipments of nigh 2.8 million unit in India , Canalyssaidin its quarterly report . The handset has seen remarkable succeeder in India as Apple labor the latest models during the festive sales , which occur across on-line and offline channels in the country while its large universe celebrates Diwali in the last quarter of the class and get bank discount and offers to attract customers .
While Diwali — the festival of light — usually comes in October , it occurred in November last year , per the Hindu calendar , which gave Apple elbow room to push the iPhone 15 during fete sale , Sanyam Chaurasia , elderly psychoanalyst at Canalys , secernate TechCrunch .
Apple inclose the iPhone 15 series with a few noticeable changes over its previous generations , including USB - C , the capsule - shaped Dynamic Island and matte back cultivation across all model . These changes have attracted new and survive iPhone vendee in India , where Androiddominates with over 95 % market contribution .
In addition to the pattern - horizontal surface changes , prosperous financing , better consumer environment and increasing retail presence helped Apple to make the iPhone 15 serial publication more sympathetic to Indian customers than any of its previous generations , Chaurasia say .
Apple startle selling the iPhone 15 serial in India in the first passel of its availability in September . For the first time , the initial iPhone lot that went on salewas locally assembledin the state , as the Cupertino company , interchangeable to other smartphone makers , turn over the South Asian nation its global manufacturing hub and flesh out its local product step .
Apple is still not a top smartphone vendor in the world ’s secondly - biggest smartphone food market and captured a negligible share — 7 % in particular — in the fourth fourth , according to Canalys .
Chaurasia told TechCrunch Apple ’s shipments develop tight to 32 % twenty-five percent - on - quarter in the fourth twenty-five percent .
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Samsung and Xiaomi come forth as the two lead smartphone trafficker in the Amerind market in the quaternary one-fourth , with 21 % and 17 % percentage , respectively . Notwithstanding , Vivo guarantee its second position after Samsung in full - year loading , with a 3 % one-year increase by ship 26.1 million smartphone unit of measurement in 2023 , helping to capture a contribution of 18 % — just 1 % less than the South Korean company , which look 1 % driblet in its annual ontogenesis by ship 28.4 million building block .
The key reason Apple has not yet been a leading smartphone maker in India from a shipments perspective is the high pricing of the iPhone models in the country , which is home base to a large bit of price - sensitive purchaser . Despite local assembling , the retail iPhone price in India is still importantly higher than in the U.S. For example , the iPhone 15 , which get at $ 799 in the U.S. , retail at 79,900 Amerind rupees ( $ 961 ) . However , the average smartphone deal price in the Indian market is around $ 250 — unlike$790 in the U.S.
still , Apple is becoming a familiar firebrand in the Amerindic smartphone market and is rapidly growing its local presence . The company run into thehighest - ever quarterly iPhone shipmentsin the country in the third tail , with over 2.5 million iPhone unit of measurement shipped between July and September , per Counterpoint . The iPhone maker alsoopened two of its physical storesin India last year to amplify its marketing efforts and appeal to more Amerind consumers .
Overall , Native American smartphone cargo went back on track after seeing a decline for five quarters , with a 20 % year - on - twelvemonth growth in the fourth quarter , with near 39 million units transport , Canalys take down . However , the res publica saw a minimum 2 % annual drop-off , with 148.6 million smartphone unit shipped in 2023 .
“ In 2023 , growing investment in mainline retail space proved good not only for vendor but also take into account the overall market to steady , ” Chaurasia enunciate in the report . “ Canalys expects the Amerind smartphone market to grow by mid - individual digits in 2024 , driven by affordable 5 G and the pandemic period substitution cycle . But the biggest challenge for vendors this twelvemonth will be to negociate the climb bill of materials cost . ”
