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DevOps startupHarnesshas shown itself to be an ambitious company , work up a panoptic program of avail while also dabble in M&A when it made sense to fill in functionality . On Wednesday , the company announced it was ready for a much swelled M&A bite , acquiring lineament flag startupSplit.iofor an undisclosed amount of money .

Harness founder and CEO Jyoti Bansal admits Split is a bigger troupe than he has buy in the past , without revealing the leverage price . It ’s worth observe , however , that Split lift over $ 100 million before the sales event was announce today .

“ The feature flag is a way for developer to roll out a new feature article and control who gets access to it , so you could reduce the risk of a new code change , ” Bansal told TechCrunch .

So what does Split have to offer that Harness ’ organically prepare lineament flag tool is omit ? Well , quite a bit , according to Bansal .

“ We launched our feature article flag on our chopine in 2021 . But we ’re very excited to bring Split in and mix it with the Harness platform . Split has been one of the most advanced and matured feature flagging capabilities , ” he read . “ Where Split does an excellent job is countenance developer to take to the woods experiment on it . For lesson , they can lead experiment on 1 % of the users to see what sort of impact it has on conversion rates on the app . ”

Forrester analyst Christopher Condo says that ’s a central sophisticated differentiator for Split . “ It enables user to do audience segmentation in combination with a feature film flag , and , very importantly , Split has a statistical engine for running comparative experiments in production , ” he said .

Brian Bell , chief operating officer at Split , says the estimation of combine with the Harness DevOps platform was attractive in a maturing market . “ What ’s pass in the marketplace is that it ’s continued to mature . I mean , it ’s still a massive grocery . It ’s still early on in the evolution of that grocery store . You have every developer waking up , if they have n’t already , to understand that you ca n’t really write computer code reliably , and you ca n’t do it cursorily if you do n’t have a really powerful feature film direction weapons platform , ” Bell articulate .

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The companionship ’s primary competitor in this space is LaunchDarkly , which has raised over $ 330 million .

How this is hold up to impact Split client , particularly those who are using a different DevOps weapons platform , continue to be see , state Condo . “ For a customer that already has a DevOps tool chain in place , I think their biggest dubiousness should be how this merger will touch Split ’s pricing , character and armed service , ” Condo say TechCrunch .

“ It will be interesting to see if Harness can sell extra modules to Split users , such as some of their potentiality related to FinOps . As for rest independent , the general course is integration in the DevOps quad , so no customer should be surprised if the well - of - breed tool they are using gets acquired by one of the big instrument vendors . ”

Bell believes he ’s done flop by customers , investor and employee . He pronounce that most employee had n’t heard about it when we talk last week because it was n’t officially announced yet , but those that had were excited about the result .

“ Is this the right thing for customer ? I think it perfectly is . And investors too . I mean , investors are bullish on the marketplace . I do n’t suppose we ’re let out the bodily structure of the deal , but they ’re excited about this , about us and they ’re very happy with this event in this market , ” he said .