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Pitching investors is a gravid part of running your inauguration , but no matter the termination of the merging , the chance does not end there . You should not only belogging your heavily - earned touch into a CRM , but also keeping these relationship strong through investor updates .
But what exactly is an investor update ?
It ’s a even e-mail a startup sends to its investors to inform them about the troupe ’s late progress , key metric unit , challenges and succeeding plan .
These update demonstrate to investors your commitment to come along and learn through trial and erroneous belief . Over time , this builds trust while allow you to leverage investor expertness and their networks . With enough combine , these investors may participate in your next stave and refer you to unexampled potential investor too .
Although it may vocalise like a simple e-mail , there really is an art to writing an effectual investor update . The follow is everything you need to know about how to craft and transport an update that keeps investor engaged , communicates impulse , and granary support on your journeying .
The role of tone and transparency
Investor updates make a critical tool for nurturing relationship , so you ’ll want it to come across as genuine and relatable . strain for transparence rather than salesy or unrealistically affirmative . Your update should feel like an insider write up that ’s almost impartial , letting the fact and figure verbalise for themselves .
It ’s also perfectly okay to acknowledge areas where you did n’t quite gather your goals . I ’ve seen founding father turn these type of situations into pure gold by only reel them into lessons learned .
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Format considerations
For startup at the come or Series A stage , update should be about 250 to 750 row , while quarterly and annual update should be up to 1,500 words to account for more region of the business . Your investor update should be concise and straight to the point , because investor are often bombarded with emails . Plus , information overload can overcast your main takeaway .
away from chart and graphical record , your updates should be primarily text . employment heater and subhead to break up the text for ease of legibility .
Tools for writing, sending and tracking
you may use a number of tools to muster in and direct along your update , but do n’t let the frame-up process declare you up if you postulate to get it out the room access . A lot of founders get by just draft their update with a simple email and BCC - ing everyone .
When you ’re ready to explore more advanced option , tools like Paperstreet , Cabal and HubSpot simplify the process of send off the update . in person , I likeLoops — it ’s like Notion but for building electronic mail , so I notice the interface intuitive and easy to use .
The two main advantages of using a dedicated sending tool over received electronic mail are near deliverability and the power to survey post - sending analytics . Tracking open and snap rates is especially valuable for understanding which prospective investors are most engaged with your content .
Timing and consistency
It ’s a good idea to bulge out acquire content ready about one to two week ahead of time . If you have a squad , work with them early to gather the latest information . For seed or Series A startups , monthly and annual update are the way to go . As your concern grows and matures , however , the norm transformation toward quarterly and annual updates .
One thing is true across the board when it comes to frequence : Stay reproducible . Sticking to your update schedule build trustingness with investors , which is fundamental to getting them involved in your startup .
Components of the investor update
Example investor update
dependent Line : FakeCo Update | July ’ 24
Hi all — I ’m pleased to report on a jolly massive last month here at FakeCo . Team esprit de corps sense high , and our customers ca n’t seem to get enough . get ’s dig in !
TL;DR :
Asks
FakeCo specializes in AI - drive analytics for healthcare providers , focusing on ameliorate patient termination through datum perceptiveness . For more selective information , please visit < radio link > .
July Performance Review
Future Outlook : August
unspoiled Things
It ’s been another great month here at FakeCo . Thank you for all of your ongoing living as we uphold this wild ride ! Looking forward to discuss these updates and our succeeding programme in more detail .
Please feel free to schedule a catch - up call with me here : < link >
Until next time !
Tim Johnson
Founder & CEO , FakeCo
When sharing this update or any selective information from this email , I enquire that you please do so with deliberate consideration .
Think of your investor update as a chance to show investors what you ’re made of . It ’s not just about the number and milepost — it ’s about giving them a peek into how you think , how cautiously you ’re pay attention to the details , and just how far you may take your startup . Embrace this peter , and I guarantee that you ’ll quickly see its impact .
