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Apps catering to the Chinese diaspora , especially urban consumers concentre on food , can be big business . Now , HungryPanda , one of the trailblazing startups in that market , is announce more funding to duplicate down on the chance .
The nutrient - obstetrical delivery app , founded in London and purport at Chinese and other Asiatic consumers experience outside their home land , has plunk up $ 55 million . The company will utilize the capital to go on building its survive job and expanding into new categories like groceries , it said , as well as to make more acquisitions and update its tech , specifically with a direction on more AI and motorcar learning to optimize operations .
HungryPanda is not disclosing its valuation , but we understand from sources that it is now in the region of $ 500 million situation - money . For context , the last valuationPitchBooklists is from 2020 and is just over $ 289 million . The startup has get up $ 275 million to date .
The startup , founded in 2017 , claim to be the large of the Asian overseas food for thought saving platforms , compete against the ilk ofFantuan(based out of Vancouver ) and GrubMarket - ownedFreshGoGo(based out of New York ) . Just as both of these challenger have grow by acquirement , so too has HungryPanda , picking up EASI in Australia and BUY@HOME in New Zealand .
Operating as a classic , three - sided , on - demand food marketplace à la DoorDash or Instacart , HungryPanda say it has 6.5 million customers , 100,000 merchants and 80,000 riders across 80 urban center in 10 country . The party ’s footprint has grow over the geezerhood . When it last evoke funding ( $ 130 million in 2021 ) , it said it was live in 60 cities ; in 2020 , when itraised $ 90 million , it say it operated in 47 city . ( The first sentence it disclosed client numbers seems to be in the first place this year , when it enounce it had 6 million , so that number has grown , too . )
HungryPanda said it ’s aiming for $ 1 billion in gross dealings volume for this class , and it is already profitable .
“ Reaching profitability while maintaining significant increment manifest the strength of our business mannikin and our long - terminal figure vision , ” say Eric Liu , HungryPanda ’s founder and CEO , in a instruction .
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The company is describing the capital as a “ refinancing and fundraise , ” connote that some of this is primary and some possibly secondary and/or debt . It declined to comment on the structure of the financing . We have attain out to investors to clarify and will update if we learn more . Mars Growth Capital(a JV between Liquidity Group and MUFG ) is leading the round , with previous backersPerwyn , Kinnevik,83NorthandFelixalso take part .
Eric Liu started HungryPanda after wanting such a service himself . As a student at the University of Nottingham , he discovered that while there were Chinese eating place in the city , Chinese students like himself find it nearly impossible to order from them . Menus were in English and the translations were nearly meaningless , and sometimes the food had been criminally correct to play British roof of the mouth .
As Liu has told us antecedently , this was a bigger problem than it might be for some other group of expatriate : Taiwanese the great unwashed prefer to eat “ traditional ” food , he say , and they take the clientele of eat very seriously .
HungryPanda was his root : An app , in Chinese , that provided all the information to educatee like him in a format that they could in reality use . It would admit items that typically might only be offered on side carte to Formosan customer in Mandarin , if at all , if they were eating at the restaurant itself .
HungryPanda ’s initial focal point on the new demographic , specifically students , helped it bypass some of the tricky unit economics of food - delivery platforms . While apps like Deliveroo were built around the idea of making two deliveries per hour , per driver to make every hour profitable , HungryPanda was used by citizenry ordering “ mob - fashion , ” where orders are double or even tripled — make individual deliveries more profitable . It ’s notable that other apps catering to a all-embracing pool of user have adopted some of those mechanic over the years .
That has germinate since HungryPanda now place a wider grouping of client beyond students living in dorms , but Liu trust it ’s still nailed matching what it offers to what its drug user want , which it plan to implement now also to groceries .
“ Thanks to our combined Eastern and westerly cultural background signal , we not only comprehend the operational challenges that Asiatic food merchandiser face abroad , but we also have a thorough grasp of the needs of Chinese and Asian expat living oversea , ” Liu said in an emailed consultation . “ This allows us to effectively and accurately fill the need of both face , guarantee a unlined connexion between provision and demand . ”
While geopolitical latent hostility may recount one story about how China interfaces with the western world , the actual movement of people tells another story about how societies and culture are mixing . The Chinese diaspora of first - generation consumers alone is estimated now to be at over 50 million hoi polloi globally — and that is before you depend further genesis of immigrant ( such as the shaver of first - generation immigrants expect abroad ) , as well as the great unwashed from Asian countries beyond China .
Originally the app was only available in Mandarin — it really did rivet on one specific grocery — but in more recent years , and especially as HungryPanda has expanded to more countries , it ’s incorporated local words into the mix .
That ’s partly because the app has surmount to offer services to a wider group of Asian customers , which might also let in second- or third - genesis people who do n’t speak native languages as well , but also because HungryPanda has found broad popularity with epicurean who are not Asian but merely like to seek out authentic nutrient experience .
“ HungryPanda is more than just a delivery platform — we see ourselves as an embassador of Asiatic cuisine , ” Liu said .
The app is available in English , Chinese , French , Japanese , and Korean , Liu enjoin TechCrunch .
The rule is popular enough that a number of other apps aim Asiatic consumer abroad have sprouted up and those too have set up grip around food experiences . drove of consumer , chattering about authentic Asiatic food , have even created whole destination out of some townspeople . Dusseldorf , for example , saw a surge of young Formosan visitorsafter Chinese users in the city started posting about the food useable there on societal media app Xiaohongshu .