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India has remove restrictions on WhatsApp ’s payments service in a important triumph for Meta in its largest grocery by users as the social sensitive titan seek to compete with entrenched fintech rivals .
The National Payments Corporation of India ( NPCI ) , the payments body overseeing the popular clamant defrayal rail called UPI , say Tuesday that WhatsApp can now roll out WhatsApp Pay to all its users in the securities industry . WhatsApp has more than 500 million users in India .
The determination liftsthe previous 100 million drug user chapiter on WhatsApp Pay . The move signals a geological fault in the regulator ’s cautious overture to WhatsApp ’s payments dream .
The NPCI , which reports to India ’s cardinal bank , previously assert on a gradual rollout , first limiting the service to 40 million users in 2020 before launch the cap to 100 million in 2022 .
WhatsApp ’s expansion comes as India ’s UPI program , which treat more than 13 billion dealing monthly , is wrestling with market concentration concerns . Google Pay and Walmart - backed PhonePe presently hold more than 85 % of UPI transactions .
On Tuesday , the NPCIonce again push back a proposition to implement a 30 % capon any individual app ’s contribution of transactions on the UPI web . The NPCI said the formula will now not go into effect for two years — until December 31 , 2026 .
“ We ’re committed to making defrayment on WhatsApp simple , reliable , and secure , ” a WhatsApp spokesperson said in a statement sent to TechCrunch via the app .
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“ Our goal is to add value and convenience to users ’ lives through various role - cases like bill defrayment , ticket engagement , and shopping . We aim to speed digital defrayment and UPI adoption and stay on impart to India ’s digital and financial inclusion docket . ”