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Indian filmmaker Ram Gopal Varma is ditching human musicians for artificial intelligence , saying he ’ll employ only AI - generate tunes in future projects , a move that underscores AI ’s growing compass in creative industry .
The movie maker and screenwriter , known for democratic Bollywood movies such as “ Company , ” “ Rangeela , ” “ Sarkar , ” and “ Satya , ” has launch a venture calledRGV Den Music , which will only sport medicine return from AI apps , including Suno and Udio , he tell TechCrunch .
Varma said he will use the AI - generated music in all his project , including pic . The entire background grudge on his raw feature movie , “ Saree , ” is also AI - render , he said .
In an consultation , Varma press artists to sweep up AI rather than resist it . “ finally , the medicine comes from your persuasion . You need to have clearness on what you want the app to produce . It ’s the taste that will weigh , ” he say .
The director ’s move come as AI continues to make inroad into creative manufacture , prompting both excitement over new possibilities and concern about possible job losses . Many high - profile director , let in Oscar winner Christopher Nolan have cautioned against overreliance on AI , asserting that it can not supervene upon human hunch in aesthetic creation .
India leads the world in film yield , churning out between 1,500 and 2,000 movies yearly . Its euphony industriousness is equally fertile , releasing a staggering 20,000 to 25,000 song annually .
Varma criticized composers for frequent deadline misses and programing conflicts , while accusing lyricists of fail to capture the essence of Song dynasty . He argued that these human factors often impede the originative operation , making music yield both time - consuming and costly . AI , he argues , deport outright — at “ zero price . ”
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“ Human musician , composer , lyricists , and Isaac Merrit Singer will be immensely affected and then completely disappear in the approximate time to come as the apps keep develop at a rapid pace , ” he predicted .
Varma said he was working with startupsReclaim ProtocolandStory Protocolto secure the IP of his AI - generated songs using cryptographic proofs .
He said many of his filmmaker friends and others in the industry are also excited by the potential of AI and he anticipates the technology to make further inroad into the Indian motion-picture show industry in the coming years .