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Indonesia has banned sales of Google Pixel smartphones for failing to gather domestic contentedness requirement , days after blocking Apple ’s iPhone 16 in Southeast Asia ’s big speech sound market .
The Indonesian Ministry of Industry said Google ’s telephone can not be traded until they abide by with rules require 40 % local content in smartphones sold in Indonesia .
Google must find local content certificate before resuming sales , Industry Ministry spokesperson Febri Hendri Antoni Arief separate local reporters . “ The local substance rule and related insurance policy are made for candor for all investors that invest in Indonesia , and for creating sum up time value and deepen the industry complex body part here , ” Hendri was quoted as tell .
The ban follows Indonesia’sblockoniPhone 16sales last week after Apple failed to meet a $ 95 million investment funds commitment . Major smartphone maker must fabricate gadget , educate microcode , or place in local innovation to meet Indonesia ’s content rules .
The Indonesian rule requires technical school company to source 40 % of handset and tablet components domestically , a requirement that can be suffer through local manufacturing , firmware development , or verbatim investment in institution projects .
Companies can satisfy the requirements through unlike routes . Samsung and Xiaomi , for example , have established manufacturing facilities , while Apple has prefer to open developer academy .
The regulation , implement through a certification system called “ local mental object level , ” forms part of Indonesia ’s broader industrial policy to leverage its with child consumer market for domestic economical development . Companies failing to match these thresholds face sale restriction .
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Neither Google nor Apple rank among Indonesia ’s top five smartphone brands , according to merchandising inquiry firm Counterpoint .
