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The popularity of an Instagram video can affect its actual video quality : According to Adam Mosseri ( the Meta executive who leads Instagram and Threads ) , videos that are more popular get shown in higher timbre , while less pop telecasting get shown in lower lineament .
In a television ( via The Verge ) , Mosseri said Instagram tries to show “ the high - quality video that we can , ” but he said , “ if something is n’t watched for a long time — because the immense majority of views are in the origin — we will move to a lower quality telecasting . ”
This is n’t whole novel information;Meta wrote last yearabout using dissimilar encoding form for unlike videos look on their popularity . But after someoneshared Mosseri ’s video on Threads , many user had question and criticisms , with one going as far as todescribethe caller ’s approach as “ in truth insane . ”
The treatment prompted Mosseri to offer more particular . For one matter , heclarifiedthat these decisions are befall on an “ aggregative storey , not an individual level , ” so it ’s not a situation where private viewer engagement will affect the quality of the video that ’s play for them .
“ We bias to higher quality ( more CPU intensive encoding and more expensive store for bigger file ) for creators who drive more views , ” Mosseri added . “ It ’s not a binary [ brink ] , but rather a sliding scale . ”
A number of users also suggested that this approach creates a scheme that privileges popular creators over smaller one — popular Godhead get to post in the highest calibre , which reenforce their popularity , while small creators ca n’t break through .
Mosserisaidit ’s “ the right concern , ” but he claimed , “ In practice it does n’t seem to matter much , as the tone chemise is n’t Brobdingnagian and [ whether ] or not people interact with videos is right smart more based on the mental object of the video than the lineament . ” Quality , he say , turns out “ to be much more of import to the original Almighty . ”
